The Slingshot Formula is the definitive behind-the-scenes analysis of the business tactics, marketing genius, and wild stunts that facilitated an unknown startup company to turn the mobile game Angry Birds into a true pop culture phenomenon.
IN 2009, a small independent video game studio in Finland was on the brink of bankruptcy. It employed eighteen young people, none of whom had any previous corporate experience. By the time their 52nd mobile game, Angry Birds, comes around, it is make-or-break time for the company…
Over the following months, Angry Birds got downloaded one million times on the Apple App Store and became the next mobile hit. The simple – but mightily addictive – game would proceed to change the course of its creators’ lives forever. In just a few years, the game flew to 4 billion downloads and slingshot its way into cinemas around the world.
More than a decade later, the brand has become nothing short of a phenomenon. The mobile games have several billion downloads and hold a place in the Guinness Book of World Records. Angry Birds has evolved into a globally recognized entertainment brand and a pop culture icon.
Filled with exclusive stories and insider tips, the Slingshot Formula serves as the maverick playbook of what to do and what not to do when navigating fast lane success in the rapidity of the digital era.
The Slingshot Formula is shipping in the US on Tuesday, the 18th, and it’s already shipping in the UK.
Meet the author
Pascal Clarysse is an entrepreneur, economist, and marketing growth strategist.
A games industry veteran, he has served as a Chief Marketing Officer and Marketing Strategist for numerous high-profile gaming companies, including Seriously, Minclip, Ubisoft, Space Ape, Lightneer, Nazara, Eden Games, Garena Free Fire, Super Evil Megacorp, and many more.
He regularly writes about his industry for publications such as EDGE, JeuxVideo, CMO, INC, Pocketgamer, and Gamesindustry.biz.
Praise for The Slingshot Formula
“There was always a lot of friendly rivalry between Rovio and Halfbrick and our respective games, Angry Birds and Fruit Ninja. Both were synonymous with the top of the App Store charts.
This book helped me to see Rovio relegated Fruit Ninja into the number 2 position. I take my hat off to the team. Well played!”
Shainiel Deo, CEO and Founder, Halfbrick
“The Slingshot Formula captures the wild energy behind Angry Birds’ rise, with all the heart, hustle, and weird luck that came with it.
It’s honest, funny, and full of moments I still can’t believe actually happened. A must-read for anyone curious about how a small Nordic team built a global phenomenon that launched all the way to space.
Marja Konttinen, Ex-Marketing Director, Rovio
“Pascal offers a compelling look back at the early era of mobile gaming through the lens of Rovio’s beginnings. His accessible and well-researched narrative makes this book a valuable read for both industry veterans and newcomers.
Mickael Bougis, Business Development Europe, Epic Games
