FERASET, a leading developer and marketer of AI-powered consumer applications, has secured a $4.5 million seed investment from Play Ventures and e2vc, two prominent funds with extensive investments in mobile gaming and a renewed focus on mobile consumer AI.
Headquartered in Istanbul, with team members spread across multiple cities in Türkiye, FERASET specializes in AI-driven mobile applications across design, video, music, photo, and utility categories. Among its standout apps are Hexa, Livensa, Aura, and Music AI, each designed to push the boundaries of AI-powered creativity and utility.
A significant portion of the funding will also be used to scale marketing efforts, increasing both app downloads and global subscriber growth.
The company has already reached a milestone of more than 2 million downloads per month, and this number continues to grow at an accelerating pace.
Türkiye, known for its booming mobile gaming ecosystem and strong talent pool, is now poised to play a significant role in the AI consumer apps revolution. The expertise gained from mobile gaming is translating into this emerging field, with FERASET at the forefront.
Co-founder & CEO H. Burak Demir, who previously exited Zerosum Games to Zynga, a successful venture in mobile gaming, along with other co-founders and team members from the industry, are now applying their expertise to build the next generation of AI-powered consumer applications.
“We are witnessing a paradigm shift in AI-powered consumer applications, and FERASET is positioned to lead this movement. With the backing of Play Ventures and e2vc, we will continue to push the boundaries of AI innovation, scale our operations, and bring groundbreaking AI products to a global audience.”
H. Burak Demir, Co-founder & CEO of FERASET
While AI consumer apps on mobile are still in their early stages and the industry is yet to see its first unicorn, the increasing retention trends indicate that this is set to become a long-lasting and scalable business. As user engagement deepens and AI-driven personalization improves, AI consumer apps are becoming essential tools rather than short-term trends.
Harri Manninen, Founding Partner at Play Ventures, shared why they chose to back FERASET.
“We’re excited to back FERASET as they combine their deep expertise in mobile gaming to the rapidly growing AI consumer app space. At Play Ventures, we see immense potential in this intersection of AI, gaming and consumer, and FERASET is perfectly positioned to lead the charge.”
Harri Manninen, Founding Partner at Play Ventures
Enis Hulli, General Partner at e2vc, highlighted why they backed FERASET, stating:
“We’ve been prolific investors in both mobile gaming and enterprise AI. It was about time we focused on the intersection of the two, and the FERASET cofounding team was the best we’ve seen in the field, combining diverse experience in mobile product development, marketing, and enterprise AI.”
Enis Hulli, General Partner at e2vc
