Founded in September 2023, Hoora is a mobile platform that is inspired by social media mechanics. It lets users instantly discover thousands of games without downloading, through a fast, fluid, and social experience. Users can scroll to instantly discover thousands of games — with no downloads, no waiting
Within just a few months, the app surpassed 100,000 downloads and attracted top-tier investors, with the ambition to become the world’s largest mobile entertainment platform.
In a global mobile gaming market valued at over $90 billion, the app stands out as an alternative to the traditional download-based model, which has remained unchanged for more than 15 years. By combining instant access, variety, and continuous discovery, the platform brings mobile gaming into a new era.
Currently in testing across several European markets — France, the United Kingdom, Belgium, and Switzerland — the app is already showing record performance, with user acquisition costs significantly below industry standards. This traction confirms both the relevance of its concept and its strong appeal to younger audiences.
“Our technology allows us to deliver an experience that truly matches mobile usage — fast, seamless, and frictionless.
We designed Hoora so that every game launches instantly, redefining how people play on mobile.”
Flavien Marianacci, Co-founder and CTO of Hoora
The funding round brought together venture funds, entrepreneurs, and prominent influencer figure including Kima Ventures, Mathias Salanon (ex-Voodoo, Ubisoft), Nicolas Steegmann (Stupeflix, acquired by GoPro), Arthur Kannas & Sophie Noël (Heaven, acquired by Hopscotch), Guillaume & Maxime Doki-Thonon (Reech, acquired by Dekuple), Charles Philip & Dany Graells Lehoucq aka Unchained (top French gaming creator with 11 million+ followers), and Johan Lelièvre aka Jojol (leading tech influencer with 6 million+ followers).
The prestigious investor lineup reflects the trust placed in Hoora and marks a new stage in its growth and ambition to reinvent the mobile gaming experience.
“Hoora isn’t just a gaming app — it’s a new entertainment format for a generation that scrolls more than it downloads.
This raise allows us to accelerate our development and strengthen our growth across Europe before entering the U.S. market, where our early tests are already very promising.”
Romain Mussault, Founder and CEO of Hoora
In the long run, Hoora aims to build a sustainable business model inspired by Spotify, where developers can publish their games and generate revenue. The company’s goal is to create a self-sustaining ecosystem that benefits both creators and players while rethinking how mobile games are monetized.
