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Academy
190 posts
Mobidictum Academy is a section that provides educational and inspirational content on game development, marketing, design and more.
How to use ad creatives effectively to increase budget efficiency
Developers and publishers usually depend on intuition and instinct when dealing with the creative aspect of ad creatives. Although there is nothing wrong with going on with feelings in any creative process, they can be guided with tangible and scalable data to be more efficient. AppMagic and Mobile Game Doctor shared the ways to extract that data and use it as a guide.
How to build an engaged game community beyond Twitter (X)
Patrick Walbaum, Lead Community Manager at Ultra, shared his insights, expertise, and particulars on how to reach beyond Twitter to build a strong game community.
Proven strategies to optimize CPI in hyper-casual & hybrid games
Discover CrazyLabs' winning strategies for lowering CPI in mobile games. Learn about captivating videos, clear gameplay displays, emotional triggers, sub-genre fusion, color tactics, and thorough testing to attract players and enhance scalability.
Power up your profits with 7 in-game advertising best practices
Explore the intricacies of in-game ads and level up your understanding of the 'how-tos' of it.
Decoding generational gaming: Understanding Millennial, Gen Z, and Gen Alpha players
From pioneers to digital natives, this article delves into the distinct gaming habits of Millennials, Gen Z, and Gen Alpha, offering insights for marketers to effectively engage each generation.
How to regularly get featured in app stores
In this article, Liza Savenkova, Head of Business Development at ZİMAD, explores the intriguing world of successful app featuring and discovers the key strategies to consistently secure positions in-store selections. Written in a casual tone and enriched with personal, professional experience, the piece draws from the company's extensive experience with its flagship project, Magic Jigsaw Puzzles, and its collaborations with various platforms. Delving into the challenges and the significance of featuring effective communication with app stores, the article provides valuable insights for developers seeking to maximize their app's visibility and reach. Embark on this journey of discovery and unveil the untapped potential of app store promotions.