Built on customer feedback, Adjust’s new solution, Adjust Growth Copilot, is designed to bring the power of AI directly to modern marketers.
With this new tool, marketers can easily access instant performance insights across channels, campaigns, and key performance indicators (KPIs) to optimize strategies and drive revenue growth.
Andrey Kazakov, CEO of Adjust, explained to Mobidictum how Adjust Growth Copilot will revolutionize mobile app marketing.
With the deep integration of artificial intelligence into the mobile app ecosystem in 2025, how will brands go beyond personalizing user experiences, and what strategic steps will they need to take for sustainable growth? How should we look at 2025 and beyond?
In 2025, personalization is no longer a differentiator; it’s the baseline. The real opportunity lies in predictive adaptation: understanding not just what a user wants now, but what they’re likely to need next – and adapting in real time.
Brands will need to build intelligent, flexible growth infrastructures that are powered by AI and machine learning, but grounded in data transparency and user consent.
Real-time campaign optimization is one area where AI will drive real impact.
Traditional analytics workflows are slow, fragmented, and often dependent on overloaded internal teams or third-party tools. To scale effectively and stay competitive, marketers need an AI-powered solution that makes data instantly accessible and actionable.
At Adjust, we see this as part of the next-generation movement, where our solutions and products empower app marketers to work more efficiently and effectively to scale growth and boost revenue.
With the rise of AI-powered analytics and automation, how will marketing teams change the way they generate insights, make decisions, and implement strategies? How can these changes be turned into a competitive advantage?
The way we make data-driven decisions is changing. Instead of complicated drill-downs and filtering, we now ask direct questions to quickly get accurate, contextual answers from our data. We’ve embraced this trend by launching a first-of-its-kind app growth partner – Adjust Growth Copilot.
Built directly with their feedback, Growth Copilot enables our clients to ask questions directly within our product, which also provides exact references for each insight. This is the first step toward fully automating decision-making. Since we understand the business outcomes growth professionals want, we can use LLMs to power those decisions.
Adjust Growth Copilot is the fastest way for advertisers to turn questions into clear actions. Right now, it transforms the reporting experience, helping teams quickly get answers to their most critical business questions.
Could you share Adjust’s strategic roadmap in this area?
Looking ahead, Adjust Growth Copilot will proactively identify opportunities tied to advertisers’ goals, like suggesting high-performing creatives for similar channels, optimizing budgets, and enhancing overall growth operations.
The competitive edge comes not from having access to AI, but from embedding it so deeply in your workflow that it becomes second nature. We’re not just building tools; we’re building a smarter growth engine that adapts as fast as your users do.
How will an AI-powered growth partner uncover hidden patterns and trends through a single platform?
A truly intelligent growth partner doesn’t just process data; it interprets it. With Adjust’s AI capabilities, we analyze billions of events across channels, geographies, and cohorts, surfacing anomalies, opportunities, and underperforming touchpoints in real time.
By bringing disparate data attribution, in-app behavior, ad spend, fraud signals and more into one centralized platform, we eliminate blind spots. AI can then detect subtle correlations a human might miss: for example, how a small creative tweak affects retention in a specific region, or how organic uplift relates to spend across ad networks.
The results are fewer silos, faster decisions and the ability to pivot before your competition even realizes the trend.
What are the added values created by Growth Copilot? How will it revolutionize mobile app marketing?
Adjust Growth Copilot is our vision of the future: an intelligent assistant that empowers marketers with clarity, speed and foresight. It’s not just another dashboard; it’s a strategic partner that flags what matters before it becomes a problem.
The value it creates is multi-layered:
- Time savings: No more digging through dozens of tools or dashboards, Growth Copilot brings you straight to the insights that matter.
- Better decisions: From budget reallocation to campaign prioritization, Growth Copilot provides context-aware recommendations based on real data.
- Fewer missed opportunities: With always-on monitoring, you’ll catch growth levers others overlook, whether it’s a rising LTV cohort or a high-performing creative format in a niche region.
In short, Growth Copilot redefines what it means to know your users and act on that knowledge in real time. It’s not about replacing the marketer; it’s about supercharging them.
CEO of Adjust
