Anzu.io, an in-game advertising platform, announced today that it is expanding its global business, technology, and services collaboration with Microsoft Azure through the availability of SaaS ads in games with a multi-year agreement.
This move means those game developers and advertisers using Anzu’s solution can now take advantage of Azure, an efficient and reliable platform for easy deployment and management.
Anzu is one of the leading in-game advertising companies. Working on mobile, PC, console, and Roblox, Anzu provides advertising to leading game developers, including Ubisoft, Saber Interactive, MyGames, and Amanotes.
Anzu Co-Founder and CPO Ben Fenster made the following comments;
“Moving to Microsoft Azure will help us continue to deliver on our promise to provide our customers with the highest standards and the most advanced solution on the market. It will also help our customers feel confident that their data is safe and highly protected, thanks to Azure’s robust technology platform.”
With Azure’s robust and advanced technology and capabilities, Anzu hopes to attract more developers by realizing the huge opportunity that in-game advertising presents to companies.
It will also help increase Anzu’s global reach with advertisers among Microsoft’s corporate brands (95% of Fortune 500 companies use Azure). More than 3.2 billion players worldwide and growing advertisers are increasingly turning to Anzu’s in-game advertising solution to reach their customers in an environment where they spend more time.
