LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising results, announced its acquisition of mobile advertising and monetization platform Chartboost from Zynga Inc.
Financial details of the transaction were not disclosed.
LoopMe has achieved a remarkable 40% compound annual growth rate (CAGR) in Gross Revenue from FY2018 to FY2023 through entirely organic means.
This latest acquisition highlights LoopMe’s dedication to enhancing its capabilities and solidifying its leadership as an AI-powered platform for brand advertising and performance.
“We see mobile in-app and CTV as the future of brand advertising, and the acquisition of Chartboost brings us closer to making this vision a reality, bringing us closer to app publishers.
Chartboost provides LoopMe with an exceptional team of mobile app experts, cutting-edge technology, and an extensive publisher network—all of which will significantly enhance our offering. I’m excited to see the impact this combination will have on results for LoopMe’s brand clients and Chartboost’s app publishers.”
Stephen Upstone, CEO & Founder of LoopMe
Chartboost, a trailblazer in mobile programmatic advertising and monetization, empowers app developers to connect directly with marketers through immersive ad experiences, enabling effective audience monetization.
Additionally, the firm’s mediation business delivers transparency, control, and results for gaming publishers, making it a valuable asset in the mobile app ecosystem.
“LoopMe has a strong heritage in the mobile app ecosystem, and we’re thrilled to join a company so aligned with our mission.
Mobile developers are at the heart of what we do, and by joining the LoopMe family, we can continue supporting this rapidly evolving industry. By providing brands with access to premium publishers and by bringing unique brand advertising demand to app developers, LoopMe’s AI and measurement optimization drive best in class results.”
Jeff Carlson, Head of Product at Chartboost
The combined strengths of LoopMe and Chartboost
This acquisition amplifies LoopMe’s presence in the mobile app landscape, significantly expanding its SDK network while bolstering its outcomes-driven AI technology platform. By integrating Chartboost’s innovative solutions, LoopMe reinforces its mission to advance brand advertising within the gaming and mobile app sectors.
LoopMe’s demand partners and Chartboost’s publisher network will gain access to enhanced tools for measurable ad performance and app monetization. This includes opportunities across Zynga’s extensive mobile gaming portfolio.
“We are proud of the work that we did with Chartboost during their time as part of our organization, and are grateful to the contributions that they made to our business. We are confident that they will have a great new home and partner in LoopMe, and look forward to continuing our relationship in the coming years.”
Frank Gibeau, President at Zynga
Together, the collaboration integrates Chartboost’s direct publisher connections with LoopMe’s marketplace scale, unlocking new opportunities for brand advertisers and introducing innovative ad formats for publishers. This strategic partnership positions both companies to drive exceptional growth and value in the evolving mobile advertising ecosystem.
