Appcharge has announced that its platform has reached $1 billion in annualized DTC transaction volume.
Six months after its $58M Series B raise, transaction volume on the Appcharge platform has more than doubled. The company has seen mobile gaming hit an inflection point where DTC monetization has moved from experimentation to becoming core infrastructure for publishers. Appcharge data shows top publishers are still leaking $41m per day to app-store fees.
The company previously reported $500 million in annualized processed DTC transactions in July 2025, rising to $700 million in its latest industry report released in January 2026, highlighting the accelerating shift toward direct payments in mobile gaming.
Appcharge enables publishers to operate branded web stores, deploy app-to-web payment links, and support hundreds of global payment methods, allowing players to purchase in-game items and currency outside traditional app-store payment systems.
The company now supports more than 150 mobile games globally, providing infrastructure that allows publishers to build direct relationships with players while increasing monetisation efficiency. Customers include King, Huuuge, Tripledot, Product Madness, Sciplay, KamaGames, and many more.
“Mobile game monetization is entering a new phase.
Publishers are no longer treating direct-to-consumer as an experiment – it’s becoming a core part of their monetisation stack.”
Roei Barassi, Co-Founder and General Manager of Appcharge.
The milestone reflects a broader industry shift as publishers invest in web stores, app-to-web payments, and LiveOps-driven storefronts designed to increase player lifetime value while reducing platform dependency.
