The round was led by Greenfield Partners, with participation from existing investors F2 Venture Capital and Bessemer Venture Partners. The fresh capital brings Sett’s total funding to $57 million since its inception in 2023.
Automating the UA Creative Pipeline
Founded by Unit 8200 alumni Amit Carmi (CEO) and Yoni Blumenfeld (CTO), Sett addresses one of the most significant bottlenecks in modern mobile gaming: the constant need for high-performing creative assets.
In a market where creative fatigue sets in within days, Sett’s platform utilizes autonomous AI agents to handle the end-to-end production of video and playable ads. According to the company, their technology can reduce the turnaround time for new creative iterations from weeks to just a few hours, allowing UA teams to scale performance without increasing headcount.
Rapid Growth and Market Traction
Sett has seen explosive growth over the past year, reportedly generating tens of millions in revenue. Its client roster already includes some of the biggest names in the mobile gaming space, such as:
- Zynga
- Playtika
- Papaya Gaming
“The shift from manual creative production to agent-driven automation is the next frontier for gaming growth.
This funding allows us to double down on our core technology while preparing to bring our solutions to new verticals like fintech and e-commerce.”
Amit Carmi, CEO of Sett
Expansion Beyond Gaming
While currently a dominant force in the gaming sector, Sett plans to use a portion of the Series B funds to expand its reach.
By the end of 2026, the company intends to launch dedicated solutions for the fintech and e-commerce sectors, where the demand for rapid, data-driven creative testing is equally high.
“Sett is fundamentally rewriting the playbook for digital marketing. Their ability to deliver high-quality, high-converting creatives at an industrial scale is exactly what the industry needs in the post-IDFA era.”
Yuda Doron, Managing Partner at Greenfield Partners
Akın Babayiğit, who previously joined Sett’s $27M investment round with Arcadia Gaming Partners, also shared:
“Sett.ai is on fire and I am so so grateful to take part in the journey of these two exceptional entrepreneurs; insanely smart, massively driven, but above all – two of the nicest people I havehad the pleasure of knowing. I can’t wait to see what the future holds for Amit and Yoni. You guys continue to inspire me every single day.”
Akın Babayigit, Managing Director at Arcadia
