In-game advertising: The good, the bad, and the marketing impact
In-game advertising, if done right, can be a win-win for both developers and players. Discover how.
Decoding generational gaming: Understanding Millennial, Gen Z, and Gen Alpha players
From pioneers to digital natives, this article delves into the distinct gaming habits of Millennials, Gen Z, and Gen Alpha, offering insights for marketers to effectively engage each generation.
Get more game players: A look at social media strategies
Learn how to use social media effectively for mobile game promotion.
Leveraging contextual ad targeting for mobile game user acquisition
Contextual ad targeting is making waves in the mobile gaming sphere, becoming more crucial than ever before. Curious to know why?
Why should you care about LTV prediction for your mobile game?
Discover how LTV prediction in mobile gaming unlocks the potential for developers to shape a pathway to sustainable success in a fiercely competitive industry.
Mobile game marketing 101: What are the ad networks for mobile gaming
Navigating the landscape of mobile game marketing requires leveraging diverse platforms; discover why mixing ad networks can lead to ultimate success.