Get more game players: A look at social media strategies

Learn how to use social media effectively for mobile game promotion.
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Looking to make your mobile game popular? You’re in the right place. This article is all about using social media to get your game noticed. Nowadays, having a good game isn’t enough. You need to meet players where they spend a lot of their time – on social media. With the right plan, you can use sites like Facebook, Instagram, and Twitter to get more people excited about your game. Ready to learn more? Let’s dive into using social media for mobile game promotion.

So, what’s the big deal with social media?

For starters, almost half the world’s population is using it. That’s right – billions of potential players are scrolling, liking, sharing, and commenting every single day. It’s a real gold mine for game promotion. A well-executed social media strategy can help with increasing your game downloads, boost in-app purchases, and build a community of loyal fans.

But how do you make social media work for you? Let’s dive in.

Choosing the right platforms

It’s not just about being on social media; it’s about being on the right social media. Instagram, Facebook, Twitter, TikTok, YouTube – they’re all filled with potential gamers, but each platform offers something different.

If your game has visually striking graphics or a cool art style, Instagram and TikTok can be your best options. They both have over 1 billion active users separately. You can showcase your game in action, give sneak peeks of new updates, or even tease behind-the-scenes content to go viral and increase your player base.

For a more community-driven approach, Facebook and Twitter are fantastic. They offer a platform for more extensive discussions, allowing gamers to share strategies, engage in conversations, and give feedback.

YouTube? That’s a whole different beast. Long-form content like gameplay videos, developer diaries, and trailer premieres can thrive here.

Engaging with the community

Alright, so you’ve chosen your platforms. Now what? The key to social media is right there in the name: it’s social. Posting is only half the battle. You’ve got to engage with your audience, too.

Reply to comments, get involved in discussions, and listen to feedback. Consider sharing user-generated content or running contests that incentivize players to get creative with your game. These strategies not only keep players engaged but also foster a community around your game.

Influencer partnerships

If you’re not living without an internet connection for the past decade, you’ve probably heard of influencers. Just in case you haven’t, they’re basically internet celebrities. These internet celebrities have massive followings, and a shout-out from the right one can lead to a surge in game downloads. Research influencers who align with your game’s target demographic and consider partnerships for game reviews, let’s-play videos, or promotional posts. It’s like word-of-mouth advertising on steroids.

Let’s not forget about paid advertising. Social media platforms offer targeted advertising that can put your game in front of the people who are most likely to play it. Combine this with organic strategies for a holistic approach that can really move the needle.

You can utilize many ad formats for your paid social ads, however, don’t forget that the best-performing ad format for social media is video ads. A video ad no longer than 30 seconds that shows the features of your game might catch the attention of players.  

Analytics: The secret sauce

Finally, don’t forget about analytics. These stats give you insight into what’s working, what’s not, and how you can improve. Monitor your engagement rates, click-throughs, and downloads, and adjust your strategy accordingly. Remember, in the world of social media, you’ve always got to be ready to adapt.

So, there you have it! Leveraging social media for mobile game promotion might seem daunting at first, but with these strategies in your back pocket, you’ll be well on your way to a successful game launch. It’s a wild digital world out there, but with the right approach, you’ve got everything you need to make your mark. Good luck, and happy gaming!

NEXT: How to craft high-performing ad creatives in hyper-casual mobile gaming

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