Baytan Uğur Yem

619 posts
header image for the article, "How to use ad creatives effectively to increase budget efficiency" featuring a bird's-eye view of a desk.
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How to use ad creatives effectively to increase budget efficiency

Developers and publishers usually depend on intuition and instinct when dealing with the creative aspect of ad creatives. Although there is nothing wrong with going on with feelings in any creative process, they can be guided with tangible and scalable data to be more efficient. AppMagic and Mobile Game Doctor shared the ways to extract that data and use it as a guide.
the cover image for the article, "A deep look into the mobile shooter market," featuring three top mobile shooter games.
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A deep look into the mobile shooter market

When the player wants to kill a few hours and a couple of opponents in an entertaining way, the options of mobile shooters seem unlimited. But is this an indication of oversaturation in the market? Let’s take a deeper look at it.