Following its acquisition announcement in December 2024, DoubleU Games has proceeded with the necessary steps, including merger clearance from the Turkish competition authority, and closed the transaction on March 26.
Paxie Games specializes in the rapidly growing Merge 2 genre. Its flagship game, Merge Studio: Fashion Makeover, has demonstrated strong global traction, surpassing 28 million cumulative downloads and $34 million in cumulative revenue as of the end of February.
The deal is expected to strengthen the company’s position in the fast-growing Turkish casual gaming market and accelerate the expansion of its global network.
The company also anticipates strong synergy from the deal, particularly as both DoubleU Games’ core business—social casino—and Paxie Games’ user base are primarily female and rely on similar marketing channels.
Leveraging its strong financial position and marketing capabilities, DoubleU Games plans to pursue aggressive yet efficient marketing strategies. Furthermore, acquiring Paxie Games’ casual game development expertise is expected to contribute to building a solid foundation for long-term growth.
“The acquisition of Paxie Games will further strengthen our competitiveness in the global gaming market. We will continue to explore opportunities with high-potential companies to support our long-term growth strategy.”
Jay Choi, CFO of DoubleU Games
“We are thrilled about the incredible opportunities ahead for our company. Merge Studio, our rapidly scaling hit game, is only the beginning. Through our full-scale collaboration with DoubleU Games, we are set to achieve even greater growth by expanding our portfolio with exciting new games, reaching a broader audience, and further growing our business.”
Direnç Çelik, CEO of Paxie Games
