Secret Mode, the best UK publisher of 2024, acquired by Emona Capital

Emona Capital LLP has partnered with Ed Blincoe and James Schall to lead the successful buyout of Secret Mode.
emona capital logo on the left, secret mode logo on the right

Founded as part of Sumo in 2020, Secret Mode has quickly built a reputation for its positive approach to PC and console publishing, winning the UKIE Best UK Publisher Award in 2024 and, most recently, picking up the Best Influencer Marketing Award at last month’s Debug Indie Game Awards.

Its portfolio of titles features numerous critical, commercial, and award-winning hits across multiple genres, including Still Wakes the DeepA Little to the LeftWobbledogs, and Eternal Threads.

Emona Capital, a financial investor with deep expertise in the gaming industry, has a portfolio that includes world-renowned PC and console studios such as Relic Entertainment and Amber Studio. Secret Mode marks its first investment in game publishing, reinforcing its commitment to the broader gaming ecosystem.

In partnership with Emona Capital, the company will operate as an independent publisher, focused on supporting indie PC and console games. The company’s current leadership, Ed Blincoe and James Schall, has the full backing of Emona and will remain at the helm, leading the company as it enters its next phase. 

Official statements from Secret Mode and Emona Capital

“Secret Mode is deeply passionate about the creativity and innovation within the indie space, and so we are thrilled to be partnering with Emona Capital and to fully focus on the independent publishing scene.

I also want to express our gratitude to Sumo not only for believing in Secret Mode’s original vision and overseeing our startup years, but for granting us this opportunity to become a fully independent entity.”

Ed Blincoe, VP Publishing at Secret Mode
Ed Blincoe

“By becoming independent, we can now put all our efforts into uncovering the indie gems that gamers never knew they needed in their lives.

We are committed to bringing our players the very best indie titles; not just of the future, but also by helping them discover existing indie masterpieces that have undeservedly flown under the radar in years gone by.

We are working hard to empower independent developers across the globe, and hope to make some exciting announcements on this front in the coming months.”

James Schall, Co-Founder at Secret Mode
James Schall

“Secret Mode has made great waves in its formative years as a publisher of independent games. We look forward to supporting Secret Mode’s mission within the independent games sector across PC and consoles.”

Dominik Dolenec, Managing Partner at Emona Capital
Dominik Dolenec

We are excited to build upon our commitment in the gaming ecosystem by investing in Secret Mode. This partnership strengthens our portfolio and adds skills and experience that complement our existing studios.”

Michael Moriarty, Partner at Emona Capital
Michael Moriarty
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