Key highlights from the SocialPeta global mobile games in February report:
- The resurgence of IP-based mobile games continues, with Ragnarok mini-game and app versions performing exceptionally well on both platforms.
- 111% delivers another tower defense masterpiece with Epic Shaman Battle: 4P Defense, which is expected to become a new mini-game prototype similar to Like.
- Century Games’s Whiteout Survival has seen a decline in revenue, but the upcoming second-anniversary celebration is expected to significantly boost March’s revenue.
- The well-known VR console game I Am Security has surpassed 3 million downloads in its first month.
Top 20 Mobile Games by Advertising
Three New Games in 30 Days: Ragnarok Still Going Strong!
As a veteran MMO online game IP, Ragnarok mobile games have an astonishing level of visibility. In February 2025, it set an incredible record by launching three new IP-based games simultaneously during the same month. Not only did the Chinese mini-game Ragnarok: Dawn perform exceptionally well, but the global MMO mobile game Ragnarok M: Classic and the idle RPG Ragnarok Idle Adventure Plus also maintained continuous marketing efforts, both making it to the TOP 20 mobile game rankings.
From a gameplay perspective, Ragnarok Idle Adventure Plus is a fairly traditional idle RPG featuring a full range of mechanics, such as 4-player PVP, world boss PVE, and more. The game’s progression system is centered around a pet system designed based on the original Ragnarok world. The official promotional focus highlights the Ragnarok IP, casual idle gameplay, and strong optimization for low-end devices.
According to SocialPeta, Ragnarok Idle Adventure Plus had approximately 6,000 deduplicated pre-registration ad creatives across both iOS and Android in February. The specific iOS ad placement details are as follows:
- Among the ad creatives in the past 30 days, image-based ads accounted for 70.2%, with the most common size being the 1200×628 horizontal images.
- Video-based ads accounted for 29.8% of the creatives, with 84.1% of the videos being under 30 seconds in length.
- The video ads were mostly in portrait format (720×1280), accounting for approximately 36.8% of the total.
- The game began advertising on January 20, and from February 7 to 17, it launched a large-scale user acquisition campaign ahead of its official release.
- In the ad copy, 25.5% of the content was in Indonesian, with other popular languages including English, Thai, Portuguese, and others.
- The ad content primarily focused on promoting the Ragnarok IP, announcing the start of pre-registration/pre-download, and highlighting the idle, casual gameplay.
The video creatives for Ragnarok Idle Adventure Plus accounted for a smaller portion of the overall creatives, with two live-action video ads being the most frequently used. One features loyal players watching the game’s promotional PV offline, followed by a spectacular scene of collective excitement and cheering, and is then paired with a short clip introducing the gameplay. A comparable reference would be the fanfare seen during the high-definition appearance of Tifa in Final Fantasy VII Remake.
The other video features a female actress portraying her deep attachment to Ragnarok Idle Adventure Plus. The video is then followed by iconic scenes from well-known films, showcasing dramatic moments of looking back.
111% New Release: 4-Player Cooperative Tower Defense
The pioneer of LD Like, 111%, has released their latest tower defense game, Epic Shaman Battle: 4P Defense. Within less than a week of launch, the game has reached the top 10 positions on the free game charts in major global markets, including South Korea and the Hong Kong, Macau, and Taiwan regions, on the App Store.
From a gameplay perspective, Epic Shaman Battle: 4P Defense continues the classic tower defense model for which 111% is known. To allow four players to engage in precise operations on a small screen, the game has been specifically designed in portrait mode with a linear enemy spawn format.
As for the art style, the character designs in Epic Shaman Battle: 4P Defense are directly borrowed from the studio’s earlier product, Wild Tamer, while the summoning spells and upgrade system are inspired by their successful tower defense title, Lucky Defense.
According to SocialPeta, 【Epic Shaman Battle: 4P Defense】 had approximately 4,400 deduplicated pre-registration ad creatives across both iOS and Android in February. The specific iOS ad placement details are as follows:
- Among the ad creatives in the past 30 days, image-based ads accounted for about 47.1%, with the most common size being square 1080×1080 images.
- Video-based ads accounted for approximately 52.9%, with 86.9% of the videos being under 30 seconds in length.
- The video ads were mostly in portrait format (720×1280), accounting for around 47.4% of the total.
- The game began advertising on February 5, with a large-scale user acquisition campaign running from February 12 to 20, peaking on February 16.
- In the ad copy, 33.9% of the content was in Korean, with other popular languages including Japanese, Traditional Chinese, and English.
- The ad content primarily focused on promoting the 111% brand, 4-player tower defense gameplay, and slogans like “Who hasn’t played this yet?” for direct promotion.
In terms of the ad creatives, Epic Shaman Battle: 4P Defense primarily includes gameplay demonstrations, art detail showcases, 3D character animation displays, and collections of the company’s historical games. Among these, the art detail showcase creatives are the most numerous. These are paired with well-timed background music and charming monster animations, making them particularly vivid and eye-catching.
Top 20 Mobile Games by Revenue
Games with surging revenue on the App Store in February:
Last War has returned to the top of the App Store revenue charts, with approximately $80 million in single-platform revenue for February, reflecting a 0.4% month-over-month increase.
The long-running Japanese mobile game Dragon Ball Z Dokkan Battle is currently in the lead-up to its 10th anniversary celebration, with over $20 million in single-platform revenue for February, marking a 320% month-over-month increase.
Among the top earners in miHoYo’s portfolio, Honkai: Star Rail generated approximately $20 million in single-platform revenue for February, reflecting a 4.6% month-over-month increase.
Games with surging revenue on the Google Play in February:
The MONOPOLY GO! mobile game continues to generate stable revenue, with approximately $40 million in single-platform revenue for February, reflecting a 27% month-over-month increase.
The Pokémon TCG Pocket card game, powered by the Pokémon IP, earned about $30 million in single-platform revenue for February, marking a 42.9% month-over-month increase.
Century Games’s popular SLG mobile game Whiteout Survival saw a decline in revenue this month, but with the upcoming second anniversary event in March, the game is expected to experience significant revenue growth.
Top 20 Mobile Games by Downloads
Games outstanding with downloads on the App Store in February：
The puzzle and logic game 【Color Block Jam】 has experienced impressive growth, with approximately 4 million single-platform downloads in February, 24% of which came from U.S. players.
The puzzle and logic game 【Screwdom】 has topped this period’s download surge chart, with about 3 million single-platform downloads in February, 18% of which were contributed by Indian players.
Games outstanding with downloads on the Google Play in February：
The racing survival challenge game 456 Run Challenge has topped the Google Play download charts, with over 20 million single-platform downloads in February, 54.5% of which came from Indian players.
The popular VR game I Am Security has made its debut on mobile platforms, achieving approximately 7 million single-platform downloads in February (its launch month), with 20.6% of the downloads coming from U.S. players.
The above are insights into global mobile game launches in February 2025, as well as mobile game revenue and download situations across both the App Store and Google Play.
Check out the January 2025 report here.
