According to Sensor Tower’s Q4 2022 Data Digest, App Store and Google Play downloads worldwide reached 142 billion in 2022. Instagram maintained its rank as the number one app worldwide, while Subway Surfers led the mobile game downloads.
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Worldwide app downloads totaled 35.5 billion in 4Q22, a 0.1% year-over-year decrease. App Store downloads grew by 2.4% to 8.1 billion, while Google Play installs declined about 0.9% to 27.5 billion. Stumble Guys by Kitka Games was both the top mobile game and top app by download growth globally. Despite its recent worldwide release in 2021, the game ranked within the top five games in most regions worldwide.
Subway Surfers led in mobile game downloads globally in Q4 2022 with more than 59M installs, a 29% decline in QoQ from Q3 2022. Along with the Subway Surfers decline, top-ranked games, including Garena Free Fire, Roblox, Ludo King, and Candy Crush Saga, all experienced download declines QoQ.
With the World Cup taking place in November 2022, football games such as FIFA Mobile and Soccer Super Star grew 137% and 112% QoQ, respectively. Brazil led in app adoption for FIFA Mobile and Soccer Super Star, with collective downloads at 13% market share.
As for social media apps, Instagram held its position in the top three apps for the past seven quarters since Q2 2021, maintaining its rank as the number one app worldwide in Q4 2022. TikTok and Facebook followed as the No. 2 and 3 apps worldwide, respectively.
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