Mobidictum Conference 2025 – White Stage spotlight

There is only a week left for the Mobidictum Conference 2025, the biggest event in the region!

With three different stages in our event, all featuring industry leaders in the gaming industry, our speakers will share their stories and insights with all of you.

Here is a brief look at what you can expect in the White Stage, with a more detailed look following:

October 21

October 22

The Psychology of Mobile Game Design – How to Create Addictive & Engaging Experiences

At Mobidictum Conference 2025, this panel will explore the psychology behind mobile game design, focusing on how developers use motivation, emotion, and iteration to shape player behavior. The discussion will examine where data meets intuition, how design choices influence long-term engagement, and how studios can build lasting connections with players while maintaining ethical design practices.

Tom Storr / The Experimentation Group

Tom Storr is the Co-Founder of The Experimentation Group. He previously worked as Product Lead, Experimentation at King, where he collaborated with development teams to improve player engagement through testing and design iteration.

Joonas Palmgren

Joonas Palmgren is the Design Manager at Grand Attic. He has previously worked in senior design roles at Wonder Hive, Futureplay, and Wooga, focusing on game design, player experience, and creative direction.

Barbara Erman

Barbara Erman is a principal game designer who specializes in creating immersive and emotionally resonant gameplay. She is passionate about crafting interactive worlds that help players relax and feel a meaningful connection.

Driven by a curious “what if” mindset, Barbara’s design process transforms real-world concepts into compelling game mechanics. She focuses on a smart, iterative approach to ensure every feature is polished and perfectly tailored to the player’s experience.

Beyond her design work, Barbara is a strong advocate for open communication and teamwork. She believes in fostering a shared vision and mutual trust within her team, empowering others to do their best creative work.

Saygın Topatan

Saygın Topatan is the Founder of Mavis Games, a Turkish studio established in 2018 that focuses on developing casual titles. Mavis Games raised two million dollars in funding led by Habby to expand its operations globally and grow its portfolio. The studio is known for the popular title Slidey: Block Puzzle.

Discovering Your Game’s LiveOps Needs

This session will explore how studios can determine the right LiveOps strategy for their specific game. From understanding player data to balancing technical capacity and long-term goals, it will highlight the key principles behind building sustainable and effective LiveOps systems.

Speaker: Zoran Gjorgiev (InnoGames)

Zoran Gjorgiev is a Product Manager at InnoGames, currently working on Rise of Cultures. He began his career at the company in quality assurance for Forge of Empires before transitioning into product management. Over the years, he has contributed to feature planning, LiveOps development, and player engagement strategies, gaining a broad perspective on what makes long-term operations successful.

Maximizing LTV across the user journey — from Players to Stayers to Payers

This session will explore how to increase lifetime value (LTV) by guiding users from casual players to engaged “stayers” and ultimately to paying users. It will examine strategies for retention, progression systems, monetization timing, and behavioral segmentation to optimize each stage of the user journey.

Kristan Rivers (AdInMo)

Kristan Rivers is Co-Founder & CEO of AdInMo, a company focused on in-game monetization and ad integration. Before founding AdInMo, he held roles in digital entertainment and mobile gaming, including at Apple, Paramount, Flaregames, and I-Play, bringing a blend of tech, media, and monetization experience.

İlker Yoldaş (Felicity Games)

İlker Yoldaş is Vice President of Product at Felicity Games, an AI-enabled game publisher. With over 20 years in the gaming industry, including senior roles in product leadership, he has worked on live game scaling, AI-driven personalization, monetization, and infrastructure across multiple studios. At Felicity, he leads strategies to optimize player engagement and conversion across global markets.

Redefining Mobile Game Publishing through AI and Demand-Based Design

Supercent, one of the world’s fastest-growing mobile game publishers, will share how AI and data-driven systems are transforming the publishing landscape. You will discover how the company’s PSL model — empowering developers to reach global audiences again with smarter, faster, AI-powered publishing.

Lucio Im (Supercent)

Lucio Im is the Head of Business Development at Supercent, a global mobile game publisher. He specializes in partnerships, platform expansion, and strategic collaborations in the gaming industry.

“I’ve worn many hats in commercial game projects — leading game design, producing, and both client & server development, as well as contributing to web, app, and blockchain launches, all backed by solid business experience.”

Lucio Im

Hybrid Monetization Models — Blending Ads, IAPs & Subscriptions

This session will cover maintaining core game loop primacy, offering players continued engagement, and leveraging virtual economics to provide players with monetization options that are compelling and on their terms.

Nathan TenBoer (Unity)

Nathan TenBoer is Lead Consultant and Analyst at Unity. He has a background in Data Analytics, working on mobile casual and social casino games before joining Unity in 2020. Since then, he has worked on many hundreds of projects across all genres and monetization models, for studios ranging from indie to established triple-A developers. He contributes to the annual Unity white papers and has been a video gamer since the days of MS DOS.

Katerina Maliaran

Katerina Maliaran is the Head of Ad Monetization at Burny Games, a leading Ukrainian gamedev product company. Since joining in 2022, she has built the monetization department from the ground up. She has proven expertise in scaling hypercasual and casual apps through advertising. Katerina’s approach combines data-driven decision-making with a strong focus on user experience and long-term retention.

Ayşegül Can (BoomBit)

Ayşegül Can is VP of Mobile Publishing at BoomBit. At BoomBit, she oversees publishing strategy, monetization systems, and user revenue frameworks, with hands-on experience in hybrid monetization across multiple markets.

Fuat Şeker (Vuvy)

Fuat Şeker is the Chief Operating Officer at VUVY, a leading Turkish gaming company renowned for titles like Word Rush and Mynet Çanak Okey.

Under his leadership, VUVY achieved a significant milestone by migrating its entire infrastructure to Amazon Web Services (AWS) in just 45 days. This transition resulted in a 30% reduction in latency, a 500% acceleration in database query times, and a 10% increase in new user retention, all contributing to a more scalable and efficient gaming experience. 

Leveling Up: Why Mobile Studios Are Moving From Hyper-Casual to Casual

This session will explore the reasons behind the shift of many mobile studiosfrom hyper-casual games to more casual midcore titles. It will explain how evolving user expectations, retention challenges, and monetization ceilings push studios toward deeper mechanics, longer-term engagement, and hybrid revenue models.

John Wright (Turborilla)

John Wright is a seasoned industry executive and current CEO of action sports studio Turborilla, home of the Mad Skills franchise, generating over 250m downloads. John is also an active investor and advisor to multiple studios and gaming tech companies.

Erkmen Aydoğdu (SciPlay)

Erkmen Aydoğdu currently serves as General Manager at SciPlay Türkiye, having previously held the position of VP of Games at Alictus. Under his leadership, SciPlay Türkiye is shifting toward long-term casual and midcore strategies to expand beyond hyper-casual models.

Orhun Mert Şimşek (Apps)

Orhun Mert Şimşek is Chief Marketing Officer at Apps, responsible for marketing, growth, and positioning of mobile titles across regional markets. Şimşek started as an Android app developer in his career in the early years of the university(’10). He developed some apps with his friends who would later become co-founders with him.

In mid-2014, they founded Apps in Ankara to make apps for other companies. When they made a success with A Word Game in early 2017, they changed themselves into a mobile game development company.

In this journey, Mert became an iOS developer, then shifted to the marketing side. Now he is managing both marketing and monetization operations.

Metin Demirkol (Narcade)

Metin Demirkol holds the title of Firestarter at Narcade, contributing to strategy and creative direction in mobile publishing. His role positions him to share perspectives on how emerging publishers can adapt in a shifting market landscape.

Understanding Player Behavior Beyond A/B Testing: Inferring Causality from Data

This session will examine how studios can move past correlation-based methods and use causal inference techniques to understand what truly drives player behavior.

Speaker: Yasin Hatiboğlu (Supercell)

Yasin Hatiboğlu is a Data Analyst at Supercell, where he works with gameplay and marketing metrics to optimize player engagement and growth. He joined Supercell in 2023 after a five-year tenure at Seriously Digital Entertainment, and prior to that, he was Senior Product Manager at Rovio.

His experience across analytics and product gives him a strong foundation to speak on quantifying causality in game data.

Quo Vadis Mobile Gaming 2026 — What Can We See in User Behavior & Business Based on the Data

This session will forecast the shifts expected in mobile gaming by 2026, focusing on how user behavior and business models will evolve. It will analyze how trends in monetization, retention, cross-platform play, AI, and regional market dynamics are likely to reshape player expectations and developer strategies.

Speaker: Mariusz Gąsiewski (Google)

Mariusz Gąsiewski is the CEE Mobile Gaming & Apps Lead at Google, having been with the company since 2007. In his role, he works closely with major mobile gaming and app publishers across Central and Eastern Europe, using internal and external data to guide strategy, measurement, and growth.

He is also the founder of GameCamp, a prominent community for mobile gaming professionals in Europe.

The AI Advantage: Navigating the Future of Mobile Gaming

This session will explore how AI is reshaping the mobile gaming landscape, powering smarter content, personalization, user acquisition, live services, and operational efficiency. It will examine how studios can adopt AI tools responsibly and strategically to gain a competitive advantage without compromising player trust or creativity.

Oğuz Silahtar (Transform Gaming)

Oğuz Silahtar is Chief AI Officer at Transform Gaming, leading the design and deployment of AI systems across a portfolio of social gaming studios. He also acts as an AI advisor to Jetapult and as a Venture Partner at 212 VC, helping early-stage startups integrate AI into product and growth strategies.

Sarper Uslupehlivan (Ace Games)

Sarper Uslupehlivan is the Chief Operating Officer of Ace Games, a mobile gaming company based in Istanbul. As COO, he oversees day-to-day operations and strategy for 2 studios whose vision are to create games enjoyed by players worldwide.

He comes from a background of data & analytics, he played a pivotal role in the company’s growing experience with AI by building an internal AI team from scratch and shaping the studio’s culture towards working with them.

Ali Kodal (Brew Games)

Ali Kodal has been building mobile games for over five years, specializing in hybrid casual titles across puzzle, idle action, and arcade genres. With the Brew Games team, he has developed and published more than 300 games, shaping experiences for global audiences.

Today, Ali is also focused on applying AI to marketing—building tools that enhance user acquisition and creative testing with data-driven feedback loops. His work bridges game design and AI-powered growth strategies, bringing a practical perspective to how studios can scale impact in an evolving market.

Stanislav Stankovic (EA)

With over 13 years in the games industry, Stanislav Stanković is a leading expert in F2P live-service design, currently serving as Senior Game Design Director at Electronic Arts (EA). His experience spans top studios, including Supercell and Rovio, where he led the creation of core mechanics, metagame economies, and retention-driven systems.

The Next Big Market for Mobile Games – Identifying Untapped Regions

This session will explore which geographic and demographic markets are becoming ripe for mobile game expansion. It will analyze data-driven signals such as growth rates, monetization potential, infrastructure readiness, and user behavior trends to help studios identify where to invest next.

Arda Yentür (ZeptoLab)

Arda Yentür is on ZeptoLab’s Business Development team, playing a key role in global growth and partnership initiatives. He works to expand ZeptoLab’s reach into new markets and forge strategic collaborations across regions.

Katerina Burbela (Homa)

Katerina Burbela is Senior Business Development Manager at Homa, a leading publisher in the hypercasual and hybridcasual mobile games space. She works closely with developers to build partnerships, guide product strategy, and bring new titles to global markets.

Before joining Homa, she held business development and publishing roles at companies including Gamigo and Remote Control Productions. She brings years of experience in developer relations, market expansion, and live ops support across the mobile gaming ecosystem.

Işıl Eralp (Rovio)

Işıl Eralp is a seasoned marketing leader in the mobile games industry. Until June 2025, she served as Director of Marketing at Ruby Games, the İzmir-based studio behind hyper-casual hits like Hunter Assassin, which has surpassed 480 million downloads worldwide. At Ruby, she led global marketing and user acquisition efforts, driving data-driven growth strategies and creative campaigns that turned titles like Hunter Assassin into international successes.

As of June 2025, Işıl has joined Rovio’s Central Marketing team, where she and her team oversee flagship titles such as Angry Birds 2 and Angry Birds Dream Blast, as well as upcoming soft launch projects. This role expands her reach in global publishing, connecting her with an even broader network across the gaming ecosystem.

Her leadership has helped solidify Ruby Games’ reputation in hyper-casual gaming and now contributes to Rovio’s continued success in the casual and mid-core space. Beyond her corporate role, Işıl actively shares her expertise as an industry ambassador, encouraging more women to thrive in game marketing and leadership.

Horace Lai (Bigo Ads)

Horace Lai is Global Business Development Manager at Bigo Ads, focusing on user acquisition and monetization in global markets. He works to connect studios and advertisers across diverse regions and optimize growth strategies tailored to local contexts.

Direct examples of AI impact on the current mobile games market

This session will showcase concrete cases where AI is already influencing mobile games today, from content generation and personalization to ad targeting and dynamic difficulty. It will demonstrate how these applications are shaping player experience, monetization, and operational efficiency across titles.

Speaker: Jakub Remiar (two & a half gamers)

Jakub Remiar is Founder & Host at two & a half gamers, and works as a game and product design consultant. He holds a PhD in psychology (VR specialization) and has nearly a decade of experience in free-to-play game design and monetization. On his podcast, he dives deep into real game examples and pragmatic insights about the intersection of design, metrics, and monetization — making him well suited to highlight where AI’s impact is already visible in mobile gaming.

Monetization Roadmap 2025 — Aligning UA, Ad Quality, and Hybrid Models

This session will explore how studios can synchronize user acquisition (UA), ad quality metrics, and hybrid monetization strategies in 2025. It will present a roadmap for integrating UA spend, sustaining ad engagement, and layering IAPs/subscriptions in a way that maximizes long-term value without degrading experience.

Can Uçar (Google)

Uçar currently works as a Strategic Partner Manager in Google’s Apps & Gaming division in the European Headquarters, Dublin. In this role, he is a trusted leader who advises high-potential publishers and developers throughout EMEA. His focus is on crafting mobile monetization strategies that leverage AdMob to achieve sustainable and performance-focused growth for their app and gaming businesses.

Kirill Murashov (Azur Games)

Kirill Murashov is Head of Monetization at Azur Games. In that role, he oversees monetization systems, ad integration, and revenue optimization across Azur’s portfolio.

Duygu Haykır (Codeway)

Duygu Haykır is Lead Marketing Manager (Games) at Codeway, representing the company at Mobidictum Conference 2025. She brings expertise in aligning ad quality, growth channels, and monetization in mobile gaming.

Anıl Bulut (Paxie Games)

Anıl Bulut is part of Paxie Games’ leadership, contributing to publishing, monetization design, and growth strategy. He will join other panelists to address how smaller or agile publishers can execute hybrid monetization roadmaps.

Media Mix Modelling & Incrementality — Impactful Measurement for Success

This session will examine how studios can accurately measure and attribute marketing impact through media mix modelling (MMM) and incrementality testing. It will show how to combine observational and experimental approaches to decide which channels actually drive growth versus those that merely correlate with it.

Deniz Kekeç (InnoGames)

Deniz Kekeç is Senior Performance Marketing Manager at InnoGames, a position she has held since February 2024 after joining as Performance Marketing Manager in December 2020. She is known for developing frameworks to analyze marketing effectiveness, including building an incrementality tool to better isolate causal channel impact.

Zeynep Ayça Durdular (Unico)

Zeynep Ayça Durdular is UA & Marketing Creatives Manager at Unico. She works on optimizing acquisition channels, creative performance, and aligning marketing investments with measurable revenue outcomes.

Yaren Su Saatçi (Digitoy Games)

Yaren Su Saatçi is a Growth Operation Analyst at Digitoy Games. She focuses on data-driven growth, user acquisition, and the operational side of aligning metrics with performance in mobile titles.

Hybridcasual Expansion — Hybrid Monetization Models (IAP, IAA & Beyond) for Apps & Games

This session will explore how hybridcasual studios can evolve their monetization mix by integrating in-app purchases (IAP), in-app advertising (IAA), and emerging models. It will demonstrate how to design monetization flows so that different revenue streams complement each other and support growth, retention, and value.

Speaker: Anastasia Petrova (Meta Audience Network)

Anastasia Petrova is a Strategic Partner Manager at Meta Audience Network, where she helps global app and game developers scale monetization through ad and hybrid models. Before joining Meta, she worked in app monetization roles and has a background in new business development and advertising strategy.