One of the famous retailers, GameStop, decided to enter the blockchain and NFT products market. After this decision, some reactions came from both the employees and customers of the company.
Some employees of GameStop felt that this decision could have negative consequences for customers. The company built an NFT marketplace on the Immutable X platform and measured the reaction of its customers. GameStop later acknowledged that some of the customers would not be happy with this situation.
The company was also exposed to criticism from some media sites. For some of the company’s employees, these criticisms were “image-damaging.” GameStop’s Vice President of Store Experience, Christopher Harkness, answers a question posed to him on the subject:
“The gaming marketplace is rapidly changing. If we look back at some of the biggest shifts in gaming culture, there were several innovations that really changed the way we consume content: shifting from physical to digital, story-driven DLC add-ons and microtransactions, streaming services, the free-to-play phenomenon, and mobile gaming are a few that come to mind. NFT and blockchain are new technologies to many gamers but show that they may be the next big evolution in gaming. Regarding scams and energy concerns, there’s an opportunity for a company to overcome these challenges to make the next step in the evolution of gaming.”
As it turns out, GameStop sees potential for NFT and blockchain games for now. Indeed, it seems that some more time is needed to understand the fate of NFT and the blockchain.
On the other hand, GameStop isn’t the only company to get backlash over NFTs. Some big game companies also received reactions from their fans when they turned to NFTs. For example, when Sega announced its blockchain plans, it received backlash from its fans.
