Developer Playstudios announced today that it has acquired the rights to make Tetris games for mobile devices through a strategic partnership with The Tetris Company.
Las Vegas-based Playstudios holds exclusive rights to develop and publish Tetris on mobile devices. Playstudios will take over the work on the current Tetris app developed and released by N3twork. This version of Tetris has reached over 30 million downloads to date.
Maya Rogers, president and CEO of Tetris, said in a statement:
“Playstudios’ expertise in developing and operating compelling and beautifully executed games on top of their unique loyalty marketing platform make them an ideal partner to create a richer, more engaging experience for our loyal Tetris fans, old and new. We’re confident that Playstudios will be a wonderful steward of our brand.”
Playstudios will take inspiration from leading casual game formats and add new features and mechanics for Tetris on mobile. This release will include Playstudios’ PlayAwards loyalty platform, a system that allows users to redeem points earned in-game at real-world locations such as MGM casinos.
CEO Andrew Pascal said in a statement:
“Breaking into the puzzle genre with a storied brand like Tetris fits our strategy perfectly. It affords us the opportunity to integrate an iconic game into our PlayAwards loyalty program and drive meaningful growth.”
Playstudios announced earlier this year that it will go public through a SPAC it did in the second quarter of this year. At the time of this announcement, the company was worth approximately $1.1 billion.
