PTW announced its global rebrand as Side, which sees the PTW family of brands (1518 Studios, Ghostpunch Games, PTW) unified under one brand identity.
Although the brand is familiar to the gaming industry as a leader in audio services, the company now takes on a new meaning, symbolizing the company’s commitment to delivering cutting-edge solutions side-by-side with its global partners across a wider range of specialisms.
“For years now, our company has operated as one team, with one vision driving how we do business – I’m proud that all our employees are now united under one banner.
The new brand symbolizes our commitment to delivering innovative, tailored solutions that drive our partners’ successes around the world.”
Deborah Kirkham, CEO of Side
Side’s new vision
Through the rebranding, the company will present its range of services through a collaborative lens, leveraging the strengths of each business unit cohesively to deliver best-in-class storytelling to customers and ultimately, players. At the core of the rebrand is the promise to infuse technology with human ingenuity across all Side solutions.
The company emerges following a monumental year of growth and expansion as the industry leader for game development services.
This includes its recent acquisition of Ghostpunch Games, the establishment of its fifth North American studio in Charleston, North Carolina, and the expansion of its international presence with newly expanded studio operations in Braga, Portugal.
With over 40 studios in 15 countries worldwide, the company’s industry-leading services include codev, art production, localization, audio production, quality assurance, localization QA, player support, community management and datasets.
“We’re a client-driven company, through and through; being on your side of the game is in our DNA.
This rebrand is the amalgamation of years of organic and inorganic growth, strategic planning for the future, and the realization that we are stronger together – in both brand and values.”
Kaley Hurst, Chief Revenue Officer at Side
