Qloud Games, the independent studio behind the upcoming massively multiplayer online game Loftia, announced a $5 million seed funding round led by BITKRAFT Ventures and GFR Fund, with participation from Andreessen Horowitz (a16z), 1UP Fund, and Gaingels.
The new funding follows Loftia’s record-breaking Kickstarter campaign, which has become Australia’s most successful gaming crowdfunding effort.
Loftia: A New Kind of MMO for a New Generation
Founded by Michael Su, Martina Qin and Eric Mallon, Qloud Games is pioneering the first cozy MMO set in a vibrant solarpunk world. Unlike traditional MMOs or life-sim games, Loftia is designed from the ground up to foster positive, collaborative, and eco-conscious gameplay.
Players will work together to create eco-friendly cities, design personalized community spaces, and collaborate on sustainability projects that evolve the game world over time. From farming and foraging to crafting with green technologies like hydroponics, wind turbines, and biofuel, every system in Loftia reinforces its themes of environmental stewardship and cooperation.
The game also introduces large-scale community quests, where players participate in server-wide initiatives that drive collective progress and deepen social bonds. With robust customization options for homes, outfits, gadgets, and even pets—each infused with solarpunk-inspired aesthetics—Loftia invites players to relax, express their creativity, and engage at their own pace in a non-competitive, welcoming environment designed to foster belonging.
“With Loftia, we’re creating the kind of world we wish existed—one where people work together to create a brighter future.
Thanks to the support of BITKRAFT, GFR Fund, a16z, and our Kickstarter backers, we’re excited to bring Loftia to life.”
Michael Su, CEO and co-founder of Qloud Games
A Genre-Defining Opportunity
The cozy gaming genre has exploded in popularity in recent years, but most top titles remain primarily single-player experiences. Loftia is pioneering a new path by bringing live service, cross-platform multiplayer, and community-driven development to the cozy space, filling a gap in the market for players seeking meaningful social gameplay.
“Michael and Martina have put everything into Loftia—investing over $500,000 of their own capital earned from a Canva ESOP, rallying a record‑breaking Kickstarter, and building a 600,000‑strong community before launch.
With a successful Alpha already behind them, funding secured through launch, and a real distribution edge in the massive but underserved cozy genre, they’re poised to bring live service, cross‑platform, and social play to a new generation of players—and build a world‑class studio from Australia with global impact.”
Jasper Brand, Partner at BITKRAFT Ventures
Community at the Center
Loftia’s success is rooted in its close relationship with its player community. The studio raised $1.3 million on Kickstarter in 2024, and over 600,000 fans already follow Loftia across TikTok, Instagram, Discord, and Reddit—platforms where Qloud Games actively collaborates with players to shape the game’s development.
Unlike many traditional game studios, Qloud Games is building Loftia with its players, not just for them. This collaborative approach has led to meaningful changes, from letting the community decide on Kickstarter stretch goals to adding NPCs inspired by real community members, introducing specific gameplay features players requested, and even removing NPC romance after thoughtful conversations with fans.
Loftia’s audience is primarily young adults looking for a relaxing, social escape, and Qloud Games meets them where they are—engaging authentically and making players feel like true co-creators, not just customers.
