SearchAds.com shared the Apple Search Ads Benchmarks report for Q1-Q3 2022. The report is built on the aggregate data of apps linked to SearchAds.com.
The report shows how SearchAds.com Apple Search Ads Search Results campaigns performed across top storefronts, categories, and regions in the first three quarters of 2022.
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The key metrics and formulas we used to build this report are TTR, CR, CPT, and CPA. Report uses data from seven billion impressions, 398 million taps and 245 million installs.
Summary of the key metrics are:
- The average Cost-Per Acquisition is on a downward trend as it was $2.50 $2.35, and $2.14 for Q1, Q2, and Q3 respectively.
- Average SearchAds.com TTR for Apple Search Ads in the first three quarters of 2022 was 4.61%, down 36% from the same period last year.
- Average SearchAds.com Apple Search Ads campaign Conversion Rate in the first three quarters was 62.24% up 1.12% compared to 2021 same period. With an average conversion rate higher than 60% over the past two years, Apple Search Ads has established itself as one of the most effective user acquisition channels.
- For the first three quarters of 2022, the average SearchAds.com Apple Search Ads search result campagin Cost-Per Tap was $1.45, up 25% from $1.16 for the same period last year.
- The average SearchAds.com campaign CPA in the first three quarters of 2022 was $2.33, up by $0.43 from last year’s first three quarters. However, it is on a downward trend as it was $2.50, $2.35, and $2.14 respectively for Q1, Q2, and Q3.
- The games category showed the biggest increase in CPA average with $1.
Apple Search Ads currently operates in 61 countries, Africa, Middle East, and India (12 countries), Asia Pacific (15 countries), Europe (26 countries), Latin America and the Caribbean (6 countries), The United States and Canada.