Skich, a mobile gaming platform focused on helping players find games tailored to their tastes, has officially launched Skich Store, an alternative app store on iPhone built specifically for mobile gamers.
Under Apple’s recent EU regulations, alternative app stores can only be installed through their own websites. With this shift, Skich has positioned its web platform as the main gateway for users to access the store. As a result, it now attracts 100,000 organic visitors per month, growing at an average rate of 20%, making it a key driver of user acquisition and engagement.
Solving the Game Discovery Problem
Mobile gamers often struggle to find titles that match their preferences, while developers face increasing competition for visibility. Skich Store addresses both challenges by offering:
- A recommendation system built around 240 gaming genres — 14 times more than the App Store — helping players find games that truly match their interests.
- A swipe-based discovery system similar to dating apps, where users swipe right to save games they like and left to skip those that don’t match their interests.
- Gamelists and social mechanics, allowing users to see what their friends and like-minded gamers are playing and recommending.
Early adopters show that 70% of users download at least one game and install 2-5 times more games per month than before.
Before becoming a full alternative store, Skich was a discovery app that helped players find and download games from the App Store. This feature remains, ensuring players can seamlessly discover games while giving developers additional exposure and a clearer view of the platform’s value.
“Game discovery has remained a major challenge for players and developers alike. With AI making game production easier and competition fiercer, it’s time for a new approach. Skich Store is not just another app marketplace — it’s a platform designed specifically for gamers, making it easier than ever to find and enjoy new titles.”
Sergey Budkovski, CEO of Skich
Developer Benefits & Market Impact
For developers, Skich Store offers enhanced visibility beyond traditional ranking algorithms. 50% of users who visit a developer’s profile download another game from the same studio.
By offering dedicated profile pages and improved branding opportunities, the alternative app store helps developers connect more effectively with players.
Since 2022, Skich has secured $1.5 million in investment from GEM Capital to accelerate product development and expand its platform, reinforcing its commitment to reshaping mobile game distribution.
Availability & Expansion
Skich Store is available in Europe on iOS starting March 13th via its official website, with an Android version currently in development. The company is enhancing its platform to help developers better engage with players through dedicated profile pages and discovery features.
