News
New Research: DTC Already Represents a $17Bn Market in Mobile Gaming
A new survey of 1,200+ game developers reveals that direct-to-consumer monetization now represents a $17 billion market in mobile gaming, with publishers reporting higher revenue, stronger player relationships, and growing adoption across the industry.
AppsFlyer secures investment from Moloco, Google, Meta, and Unity
The investments will help advance the accuracy, richness, and reach of measurement that advertisers, publishers, and developers value – built to serve the entire ecosystem
Voodoo’s new “Big Three” signals its evolution beyond hypercasual
French mobile games publisher Voodoo has successfully expanded beyond its hypercasual roots, driven by the strong performance of three titles: Castle Busters, Marble Sort!, and
Academy
Why cutting influencer marketing costs you more than running it
Marion Balinoff explains why cutting influencer marketing can backfire, speeding up decline curves, raising CPIs over time, and weakening store momentum.
From a fun game to an operable business
We take a look at what Hive SDK is, what problems it solves, and how it supports live operations, analytics, and cross-platform service environments.
The road to self-publishing Highway Overtake with ByteBrew!
We explore how HyperMonk Games’ Highway Overtake became a global hit by using ByteBrew’s out-of-the-box tools and reached #5 on the list of Top Free Games.
Articles
World Cup 2026 games & trends you need to know about
The summer of 2026 has brought unprecedented variety to football gaming. Following FIFA’s shift to a multi-developer digital strategy, gaming fans are no longer locked
Micro-Horror games in Vietnam (Part II): UA Creatives, Localization & Market Expansion Strategies
A strategic analysis of category growth, gameplay mechanisms, creative/user acquisition (UA) frameworks, and the localization potential of the Vietnamese market. Part one of the article
Micro-Horror games in Vietnam (Part I): UA Creatives, Localization & Market Expansion Strategies
A strategic analysis of category growth, gameplay mechanisms, creative/user acquisition (UA) frameworks, and the localization potential of the Vietnamese market. Part two of the article
Interviews
BITKRAFT’s Jasper Brand on Turkish talent, global ambition, and what comes next
We spoke with Jasper Brand, Partner at BITKRAFT, about the firm’s investment approach, what makes the Turkish gaming ecosystem stand out, the qualities it looks
Building AviaGames: Vickie Chen on accessibility, competition, and growth
While skill-based gaming has traditionally been associated with highly competitive players, AviaGames has spent the past decade working to make the category more accessible to
From AAA games to competitive mobile shooters – Interview with Alexander Sakharov of Vertigo Games
As the mobile FPS market becomes increasingly competitive, studios are under growing pressure to deliver experiences that keep players engaged far beyond launch. In our
Reports
The $256 Billion Future of Mobile Gaming
I recently read Grand View Research’s Mobile Gaming Market (2025–2030) report, which examines where the mobile gaming industry is heading over the next few years. Here are the insights that stood out to me the most. According to Grand View Research, the global mobile gaming market is expected to grow
Breaking down AppMagic’s 2026 Turkish Gaming Report
This report examines global trends using AppMagic data from 2020 to 2026, along with investment information sourced from publicly available records. The analysis covers the App Store and Google Play, and does not include alternative app distribution platforms. LiveOps and monetization insights are derived from AppMagic’s Product Insights tools. LiveOps
200,000+ AI animation creatives signal rapid market expansion
In Q1 2026, the global micro-drama market entered a new era of AI-driven growth. What began as early experimentation has rapidly evolved into large-scale adoption, positioning AI-powered animation dramas as one of the fastest-growing segments in the global content industry. To provide a comprehensive view of this emerging landscape, SocialPeta
Reviews
eFootball Kick-Off! review – Football made simple
I was surprised when Konami announced eFootball Kick Off! as a Nintendo Switch 2 exclusive. Football simulations have traditionally catered to a more dedicated audience,
Persona 3 Reload: Tips & Tricks for new players
These tips are mainly for newbies, and the article is written from the perspective of a player who had no major exposure to either Persona 3, FES or Portable, but has exposure to Persona 4 and 5.
EA Sports WRC Review: The ultimate gravel dance!
Codemasters’ first rally game since its acquisition by Electronic Arts is finally here and promises to fill the shoes of Dirt Rally 2.0.