Browsing Tag
Marketing
17 posts
Pulse: Adjust’s new solution for mobile campaign optimization
Mobile marketing analytics firm Adjust has launched Pulse, a user-friendly tracking and notification solution designed to help marketers track critical metrics and optimize mobile campaigns more effectively.
Apex Legends achieved 25 million installs in 6 days without traditional marketing
Apex Legends achieved 25 million installs within the first six days of its release without any traditional marketing campaign. The game’s success was attributed to collaborating with the top 100 influencers in the game industry.”
RevX’s ad creative innovations and AI-powered targeting drive user retention, ROAS and reduce CPA
A detailed look into how NHN Playart and Nexon improved their mobile gaming app performance and achieved significant growth using RevX's programmatic advertising solutions.
GameRefinery launches a tool to monitor live events and trends in popular mobile games
Mobile game developers and marketers can use the Live Events Tracker to analyze the impact of live events on revenue and download figures.
How audio will revolutionize game marketing in 2023
Amit Monheit, CEO and co-founder of Odeeo, gives his perspective on how advertising will change in 2023 through some of the lessons from the past.