YAHAHA, Altergaze, and Dimoso, in partnership with Spitfire Music, management of rock group The Dead Daisies, have announced they will take rock music to the metaverse. With this move, The Dead Daisies will enter this new world of virtual entertainment, forming a new interaction layer with their fans to be more engaged with the community, communicate their creativity, and come together in the Daisyland 3D virtual world.
YAHAHA is a creator-first social metaverse, which announced last month that it had raised $50Million in funding ahead of its launch.
Spitfire Music sees the metaverse as the next great frontier for creating live connections in real time – 24 hours a day, 365 days a year. Teaming with crucial players to lead the rock music in the metaverse, these specialists will build a world ‘Like No Other’ where fans can enjoy entertainment ventures and interact with The Dead Daisies in new and thrilling ways.
Patty Toledo, Director of Developer Relations for YAHAHA, says:
“We’re thrilled to welcome The Dead Daisies to YAHAHA – they’re absolute rock superstars! This band is made up of musical legends, they have a real vision that has fans at its heart, and they are leading the way in bringing music to our 3D social platform. YAHAHA will be happy to provide their fans with the tools to create virtual experiences and come together; the opportunities are endless. We have lots of exciting plans in the works for later this year – we can’t wait to show you!”
Altergaze uses creative and innovative technology to change reality and revolutionize the game industry ultimately. Founded back in 2014, the London-based team works with some of the most influential film, music, and advertisement studios. A developer of multi-award-winning content, Altergaze has a comprehensive portfolio of original IP across games, tools, and hardware, including their upcoming hero shooter ‘HoverGrease,’ as well as an ongoing collaboration with art tech platform ZHEN.
Dimoso is an independent marketing and PR agency specializing in gaming technologies. The company is a notable name with a rich media and industry network.
“The Dead Daisies management are known worldwide as innovators and pioneers, and we pride ourselves on creating unique experiences to connect with our fans. The metaverse presents a unique opportunity to lead the way in a new world of entertainment; cutting edge technology will bring fans of the band right into Daisyland. Not only that, it’s an amazing way for fans of the band to experience The Dead Daisies like never before. Partnering with YAHAHA, Altergaze, and Dimoso is only the first step; we can’t wait to show you what else we have in store.”
David Edwards, the manager of The Dead Daisies.
The Dead Daisies’ ventured into the virtual world before. Comprised of Glenn Hughes (Deep Purple), Doug Aldrich (Whitesnake), Brian Tichy (Foreigner), and David Lowy (Mink), The Dead Daisies released Daisy’s Revenge, a sharpshooting mobile game set in a carnival underworld with the bands’ music and heroine Daisy Van Horne last year.
