Tencent Tianmei Studio Group has officially announced a strategic partnership with Xbox Game Studios. The two sides will combine their own experiences and advantages to achieve in-depth cooperation.
Details of the collaboration of Xbox and TiMi Studios
Xbox Game Studios is a leader in the global gaming industry committed to providing high-quality games for every gamer on console, PC, and mobile device platforms. The studio is also responsible for the development and distribution of the largest game series in history.
TiMi Studios is a boutique game research and operations team within Tencent Games, aiming to provide players with a better gaming experience. Through this strategic collaboration, Tianmei Studios will collaborate with Xbox Game Studios in a multidimensional and in-depth manner, and add new changes and enhancements to create excellent game content and provide a new gaming experience to most of the players.
TiMi Studios has achieved great success by transforming Call of Duty, one of the popular franchises, into a Call of Duty: Mobile game, and with this success, the game has surpassed 500 million downloads worldwide. TiMi Studios is also the developer of the upcoming mobile strategy game Pokémon Unite. In addition, TiMi Studios has become the world’s largest mobile game developer with reported revenue of $10 billion in 2020. According to Tencent, Honor of Kings, exclusive to China, which is its biggest title, also stated that it has 100 million daily active users as of November.
What is Xbox planning with this deal?
The implications may be giving us a clue that Microsoft wants to bring some of its biggest headlines to mobile platforms in some way. It is not clear yet which franchises Microsoft plans for mobile devices, but we can say that there are many good candidates for this. Gears of War has already made its way into the mobile environment with the ‘Funko Pop!’ and ‘Gears Pop!’ themes. Similarly, we think Xbox’s flagship Halo series could be a strong name for mobile, especially given the success of Call of Duty: Mobile and Halo’s strong multiplayer presence.
