New analytics insights from the Singular market overview show that Gamelight has yet again managed to secure high rankings and outperform large mobile advertising channels such as Meta, Applovin, TikTok, Google, Unity, ironSource, Moloco and many others. The numbers show that Gamelight covers 12% of ad spend for all Match-3 games globally, which is impressive considering that, as of now, they have only been active in 11 countries, compared to other competitors that are active globally. In their active geos, Gamelight covers 15%-20% of the total Match-3 ad spend.
In 2023, Appsflyer released a Performance Index where Gamelight is ranked as high as 3rd across multiple categories and regions right after Google and Meta. This time the company proves its track record and surpasses expectations by outperforming Meta, claiming the title of the 2nd largest source on Android and the 3rd largest source on iOS for Match-3 games.
The Powerful AI Algorithm
Gamelight’s rapid climb in industry rankings boils down to one key factor: their AI algorithm. This sophisticated technology is the driving force behind Gamelight’s impressive results in the competitive mobile game marketing arena.
At its core, the AI algorithm meticulously analyzes user behaviour and demographic data, including age, gender, and location, for precise targeting. This enables the creation of personalized gaming experiences tailored to individual users. Going beyond the basics, the algorithm delves into users’ gaming histories, extracting insights into preferences and past interactions to generate highly relevant game recommendations that foster strong player-game connections.
However, the impact of the AI algorithm extends further. It plays a pivotal role in optimizing partner campaigns, consistently exceeding industry benchmarks for Return on Ad Spend (ROAS). This data-driven approach not only ensures efficient campaign performance but also contributes to heightened user engagement and extended retention.
Rapid Growth
Gamelight has experienced rapid growth after being founded only one year ago. Today, they are the largest rewarded platform for mobile games and have won titles such as “Best AI Tool” at the DotComm Awards and “Best Mobile Marketing Platform” category at the Digiday Technology Awards, among others. Past achievements and these new numbers from the Singular market overview further cement Gamelight’s position as a leading force in the mobile app space.
Key Takeaways
- Gamelight is the 2nd largest source on Android and the 3rd on iOS.
- They account for 12% of ad spend for all Match-3 games globally.
- Their success is due to their award-winning AI-powered algorithm.
- The company is growing quickly and outperforming many of the big names in the industry.
Find out more about the platform at Gamelight.ai.
