News
FirstLook launches creators.gg as studios rethink creator partnerships
Launched on August 4, 2026, creators.gg is a free platform helping creators of every size get paid and earn rewards while playing new games from
DRS joins a16z Speedrun accelerator to build AI-native consumer mobile apps
DRS, a newly established AI-native consumer mobile app studio, has announced that it has joined Andreessen Horowitz’s Speedrun accelerator program (SR007) in San Francisco. Founded
Raptor PR launches EGG to accelerate growth of early-stage gaming technology companies
Raptor PR, the B2B communications agency behind leading games industry, media & technology brands, announced the launch of EGG (Early Gaming Growth), an integrated communications,
Interviews
How small studios are navigating the games industry – Interview with Fateless Co-Founder Dan Francis
As the games industry continues to navigate widespread layoffs and a difficult hiring environment, smaller studios are finding themselves with access to experienced developers who
Building monetization without breaking the player experience: In conversation with Arpit Jain, Founder of GreedyGame and PubScale
PubScale Founder Arpit Jain reflects on GreedyGame’s journey, the delicate balance between revenue and player satisfaction, and why monetization shouldn’t be separate from game design.
InnoGames on AI: Interview with Sven Miketta on the Future of Game Marketing
Welcome to the first edition of our InnoGames on AI series, where we explore how AI is transforming the way games are developed, marketed, and
Articles
The 90-Day Web Shop Launch Playbook for Mobile Game Studios
This 90-day playbook helps mobile game studios launch and optimize a direct-to-consumer web shop, from payment setup and launch offers to retention and repeat purchases.
Türkiye’s gaming ecosystem grows faster than expected
Hello everyone! 👋 Over the past few years, Türkiye’s gaming industry has undergone one of the most remarkable transformations in its history. What was once
Why indie game development is a useful crash test for AI coding tools
As AI coding assistants become part of everyday game development, separating genuine productivity gains from added complexity has become increasingly important. In this guest article,
Reports
Simulation genre continues to expand on Steam as niche themes find commercial success
Simulation games continue to rank among Steam’s most resilient and diverse genres, with developers finding commercial success across an increasingly wide range of themes. In its latest analysis, AppMagic examines the performance of simulation games on Steam and highlights how the genre has evolved far beyond traditional management and vehicle
Puzzle and merge continue to lead casual games growth in H1 2026
The casual mobile games market maintained its momentum during the first half of 2026, generating approximately $11 billion in in-app purchase (IAP) revenue, according to AppMagic’s latest Casual Games Report H1 2026. While overall revenue remained relatively stable compared to the same period last year, the report reveals notable shifts
Meta AI, ChatGPT, and DramaWave lead June 2026 global app rankings
The monthly mobile apps report aims to help mobile game publishers, marketers, and developers better understand the latest shifts in user demand and competitive dynamics within the global mobile gaming market. Overview: Global Mobile Apps Performance in June 2026 Top 20 Mobile Apps by Advertising Activity DramaWave (SKYWORK AI PTE.
Academy
Why cutting influencer marketing costs you more than running it
Marion Balinoff explains why cutting influencer marketing can backfire, speeding up decline curves, raising CPIs over time, and weakening store momentum.
From a fun game to an operable business
We take a look at what Hive SDK is, what problems it solves, and how it supports live operations, analytics, and cross-platform service environments.
The road to self-publishing Highway Overtake with ByteBrew!
We explore how HyperMonk Games’ Highway Overtake became a global hit by using ByteBrew’s out-of-the-box tools and reached #5 on the list of Top Free Games.
Reviews
eFootball Kick-Off! review – Football made simple
I was surprised when Konami announced eFootball Kick Off! as a Nintendo Switch 2 exclusive. Football simulations have traditionally catered to a more dedicated audience,
Persona 3 Reload: Tips & Tricks for new players
These tips are mainly for newbies, and the article is written from the perspective of a player who had no major exposure to either Persona 3, FES or Portable, but has exposure to Persona 4 and 5.
EA Sports WRC Review: The ultimate gravel dance!
Codemasters’ first rally game since its acquisition by Electronic Arts is finally here and promises to fill the shoes of Dirt Rally 2.0.