TRMNL4 & Snapchat launches Traction Builder

TRMNL4 & Snapchat are launching Traction Builder, a 6-week, equity-free consumer tech accelerator for 15 Seed to Series A startups.
snapchat logo with traction builder text on top of it. on top left there are company logos of snapchat and trmnl4

TRMNL4, a connector for startups, investors, and global tech players, has launched its accelerator program with Snapchat. The program provides up to $30K in ad credits, expert-led workshops, and direct access to 50+ investors.

The deadline for applications is March 26. The selection stages include a pitch deck review and an interview. 

What Startups Get:

  • Up to $30K in Snapchat Ads – test, scale & optimize

  • Growth workshops from Revolut, Wise, Flo & more who share their expertise at Stanford, Berkeley, and Oxford

  • Pitch to 50+ VCs at a top world startup conference

  • Exclusive access to TRMNL4’s founder & investor network

“At TRMNL4, we’ve spent years working with consumer tech startups, and here’s the reality: acquiring users is getting more expensive. EdTech spends $806 per customer, fintech – $1,450.

Startups need knowledge, resources, and a network to grow. That’s why we provide marketing expertise, ad credits, and access to top industry players and VCs — everything startups need to dive into marketing and scale in B2C.”

Tatiana Ladanova, CEO at TRMNL4

Snapchat reaches 450 million users daily, with Gen Z at its core. MemoryOS, a previous Traction Builder finalist, tested this channel and achieved real results in 4 weeks — 20% lower CPA, expansion into 13 countries, and 150+ new customers.

“Snapchat’s audience has evolved — yesterday’s teens are today’s paying customers. We are no longer just a social platform but a powerful growth engine, set to expand 8x by 2028. Startups who learn to leverage it now will lead the next wave of consumer growth.”

Alexandra Tesler, Senior Client Partner at Snap Inc.
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