Report: Turkey video games market review May 2022

According to the data announced by Oyunfor, game shopping started to normalize in 2022. It began to rise again in May and reached the highest level.
Video games market review
According to the incoming data, the normalization process has begun in sales.

According to the information from the digital game store, oyunfor.com, which is the authorized dealer of more than 85 international game companies in Turkey: While there was a 16% increase in game and in-game shopping compared to April, there was a 27% increase compared to May 2021. increase occurred. The biggest increase in in-game purchases was in the ¨mobile¨ category, while PC and console games maintained their sales volume.

Syndicate Gold sales on the rise

In May, the game that the players showed the most interest in was PUBG Mobile, the leader of the last months, and a significant part of the game shopping took place in PUBG Mobile. Apex Legends Mobile, published by Electronic Arts, also managed to become one of the top 10 games that attracted the most attention in a short time. The e-pins used for in-game purchases in Apex Legends Mobile were offered for sale on Oyunfor.com with the official release of the game (Syndicate Gold) and attracted great demand.

Categorical distribution

PLATFORMMarch 2022April 2022May 2022
PC%27%26%24
Console%13%14%14
Mobile%60%60%62

Top 10 in-game sales

Looking at the list, we see that PUBG: Mobile, developed by Tencent, is in the 1st place. Valorant, owned by Riot Games and indirectly also by Tencent, comes right after it, while Free Fire, developed by Garena, comes in third place. 6 out of 10 games on the list belong to Tencent.

  1. PUBG MOBILE
  2. Valorant
  3. Garena Free Fire
  4. Call of Duty Mobile
  5. League of Legends
  6. PUBG: New State
  7. Apex Legends Mobile
  8. CS:GO
  9. Roblox
  10. Arena of Valor

Distribution by provinces

In-game purchases were primarily made from Istanbul in April. Istanbul; İzmir, Ankara, Bursa and Antalya followed.

#March 2022April 2022May 2022
1IstanbulIstanbulIstanbul
2AnkaraAnkaraIzmir
3IzmirIzmirAnkara
4BursaBursaBursa
5AntalyaAntalyaAntalya
Distribution by provinces

Distribution by ages

In May, the shopping rate of players between the ages of 21-30 was at its highest level again. In May, players over the age of 30 made more purchases.

AgeMarch 2022April 2022May 2022
18-21%5%5%4
21-30%49%51%50
30+%46%44%46
Distribution by ages

Distribution by gender

When the distribution by gender is made, it does not seem that much has changed since March. Although there are changes from month to month, the purchases made by women are around 30%, while this rate reaches 70% for men.

GenderMarch 2022April 2022May 2022
Woman%29%30%28
Man%71%70%72
Distribution by gender
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