According to the information from the digital game store, oyunfor.com, which is the authorized dealer of more than 85 international game companies in Turkey: While there was a 16% increase in game and in-game shopping compared to April, there was a 27% increase compared to May 2021. increase occurred. The biggest increase in in-game purchases was in the ¨mobile¨ category, while PC and console games maintained their sales volume.
Syndicate Gold sales on the rise
In May, the game that the players showed the most interest in was PUBG Mobile, the leader of the last months, and a significant part of the game shopping took place in PUBG Mobile. Apex Legends Mobile, published by Electronic Arts, also managed to become one of the top 10 games that attracted the most attention in a short time. The e-pins used for in-game purchases in Apex Legends Mobile were offered for sale on Oyunfor.com with the official release of the game (Syndicate Gold) and attracted great demand.
Categorical distribution
PLATFORM | March 2022 | April 2022 | May 2022 |
PC | %27 | %26 | %24 |
Console | %13 | %14 | %14 |
Mobile | %60 | %60 | %62 |
Top 10 in-game sales
Looking at the list, we see that PUBG: Mobile, developed by Tencent, is in the 1st place. Valorant, owned by Riot Games and indirectly also by Tencent, comes right after it, while Free Fire, developed by Garena, comes in third place. 6 out of 10 games on the list belong to Tencent.
- PUBG MOBILE
- Valorant
- Garena Free Fire
- Call of Duty Mobile
- League of Legends
- PUBG: New State
- Apex Legends Mobile
- CS:GO
- Roblox
- Arena of Valor
Distribution by provinces
In-game purchases were primarily made from Istanbul in April. Istanbul; İzmir, Ankara, Bursa and Antalya followed.
# | March 2022 | April 2022 | May 2022 |
1 | Istanbul | Istanbul | Istanbul |
2 | Ankara | Ankara | Izmir |
3 | Izmir | Izmir | Ankara |
4 | Bursa | Bursa | Bursa |
5 | Antalya | Antalya | Antalya |
Distribution by ages
In May, the shopping rate of players between the ages of 21-30 was at its highest level again. In May, players over the age of 30 made more purchases.
Age | March 2022 | April 2022 | May 2022 |
18-21 | %5 | %5 | %4 |
21-30 | %49 | %51 | %50 |
30+ | %46 | %44 | %46 |
Distribution by gender
When the distribution by gender is made, it does not seem that much has changed since March. Although there are changes from month to month, the purchases made by women are around 30%, while this rate reaches 70% for men.
Gender | March 2022 | April 2022 | May 2022 |
Woman | %29 | %30 | %28 |
Man | %71 | %70 | %72 |