Tooplay, Türkiye’s largest programmatic video advertising network, has joined forces with Audiomob, a leading global audio advertising partner. Tooplay supports more than 40 publishers across Türkiye with their demand-side platform (DSP). Their DSP technology also helps advertisers and agencies manage, measure, and optimize their online video ads to achieve more effective results.
Audiomob will work primarily with Tooplay’s sister company, Goodroll. Goodroll handles audio ads through the digital music streaming platform Fizy and ads on the social media app Snapchat. By leveraging Goodroll’s strong position in the digital audio market with Audiomob’s non-intrusive audio ad formats, Tooplay is primed to expand its audio ad verticals. Audiomob also gains a better foothold in Türkiye’s mobile gaming market.
Co-Founder & CEO of Audiomob, Christian Facey, shared his thoughts on the new partnership;
“It’s always exciting for us when we see companies embrace the potential of audio ads as a potent incremental revenue source. Watching Tooplay’s commitment to programmatic video advertising spread to its audio advertising offerings, it was a no-brainer to combine our forces to strengthen Tooplay’s audio offerings further. We’re looking forward to working with Tooplay and Goodroll as Türkiye’s biggest ad experts in the market.”
Ozan Kepenek, Managing director at Tooplay, stated,
“Türkiye has emerged as a key hub for developers to come together and create amazing mobile games. With mobile gaming now reaching audiences in the millions, we’re looking to capitalize further on the growing demand for in-game ads. Audiomob’s user consent approach to delivering non-intrusive audio ads is exactly what we need to grow our audio ad verticals. We’re looking forward to seeing what Audiomob does working alongside our sister company Goodroll.”
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