Appcharge, one of the premier direct-to-consumer (DTC) platforms for mobile game publishers to maximize profits through owning player relationships, has raised a $58 million Series B funding round led by IVP, with participation from Playrix, as well as existing investors such as Creandum, Play Ventures, Glilot Capital Partners, Smilegate Investment, Moneta VC, BITKRAFT Ventures and Corundum.
The new financing brings the company’s backing to date to $89 million. The company will use the round to scale its platform with new products to meet the global industry demand and to lead the next era for mobile games’ customer engagement.
This funding comes in the midst of an explosive period of growth for Appcharge, which already is processing more than $500 million in transactions and has grown 14 times year over year. The raise comes just 9 months after the company’s Series A round, underscoring the exceptional momentum for Appcharge’s platform.
“Court rulings and policy changes have blown the direct-to-consumer doors wide-open.
Publishers are increasingly moving to direct-to-consumer as a fundamentally stronger model. We are at the forefront of this evolution, helping build the era beyond app stores – and even beyond web stores – for better economics for consumer apps and more options for customers.”
Maor Sason, CEO and co-founder of Appcharge
The company empowers publishers to boost revenue and reclaim ownership of their player relationships with fully branded web stores, seamless payment options, and much more. Appcharge powers stores for more than 100 games, with publishers reporting significant gains in retention and average profit lifts of 35%.
“Appcharge is one of the fastest-growing companies we’ve seen in gaming infrastructure, and they’re only getting started.
For nearly two decades, mobile game publishers had no choice but to give up a hefty cut of every transaction to the platforms that controlled distribution.
That era is finally ending -and Appcharge is building the future that comes next. What sets them apart is not just their explosive traction, but the caliber of execution from a team that knows this space inside and out.
Maor and Roei bring a rare combination of domain expertise and product obsession that makes them the right team at the right moment.”
Karthik Ramakrishnan, Partner at IVP
The funding round follows the launch of Appcharge’s iOS Payments SDK and AppDirect, two powerful products that expand the company’s suite of seamless, compliant, and scalable direct-to-consumer solutions.
These new tools, alongside Appcharge’s widely-adopted Payment Links, further equip publishers to embrace a holistic DTC model which frees them from platform fees and unlocks more meaningful and financially rewarding interactions.
