Appcharge, the leading Direct-To-Consumer platform for mobile game publishers, announced a $26M Series A round led by Creandum, with participation from Supercell, BITKRAFT Ventures, and Moneta Ventures alongside existing investors Play Ventures, Glilot Capital Partners, and angel investors.
Appcharge empowers mobile game publishers to sell virtual items and currency directly to players, helping developers retain up to 95% of their revenue while greatly improving player loyalty and retention.
As an all-in-one solution, the company offers fully branded web stores, gamified offers, global payment systems, and mobile SDKs for in-app payments. Led by veterans from Rovio, Huuuge Games, Moon Active, Playstudios, and more, what sets the company apart is the team’s industry-leading expertise in mobile game monetization.
The platform is the fastest-growing in mobile payments, powering web stores for top-grossing mobile game and processing more than $200M per year.
Statements from Appcharge, Supercell, and Creandum
“The gaming industry is undergoing a major transformation as DTC models gain momentum, driven by new regulations targeting traditional app stores along with rising user acquisition costs,” said.
Today’s publishers have a need to go direct-to-consumer. Everybody wins. Players get more value for their money and an experience that compliments gameplay, and publishers increase revenue and form stronger connections with players. Appcharge is pioneering the future of publishers retaking control.”
Maor Sason, CEO of Appcharge
“Appcharge is the Robinhood of mobile gaming, redistributing revenues from the giants of Apple and Google into the hands of games developers and app creators. With over 3x sales growth in the last quarter alone, Appcharge is a rocketship that is perfectly placed to benefit from mounting regulatory pressures on the App store duopoly.
Carl Fritjofsson, General Partner at Creandum
“Players are the most valuable asset to a studio’s success. Providing the best player experiences is key to everything we do at Supercell. That’s why we’re investing in gaming technology in addition to backing great studios. Appcharge provides the tools to engage and reward players while creating individualized experiences, enabling publishers to deepen long-term relationships.”
Jaakko Harlas, Investments Lead at Supercell.
