Key highlights from the mobile games report in August:
- Two Turkish match-three titles made the charts in August. Royal Match generated approximately $79 million in app store revenue, maintaining its strong market momentum, while Royal Kingdom earned around $25 million, reflecting a month-over-month growth of about 13.6%.
- Hybrid casual titles also performed well, with Rollic’s hit puzzle game Color BlockJam reaching roughly $11 million in August revenue.
- Roblox tops charts in both downloads and revenue, with concurrent users reaching a record high.
Top 20 Mobile Games by Advertising in August 2025
Tiles Survive! Hits the Charts — Has FunPlus Successfully Shifted to Casual SLG?
Following hits like Last War, Whiteout Survival, and Kingshot, strategy giant FunPlus has now ventured into casual SLG with Tiles Survive!. Since its global launch across 150+ markets in July 2025, the game has reached #1 in Macau, China, and Russia, hovered around the US App Store Top 100, and ranked within the Top 20 in free subcategories such as RPG and Strategy.
Featuring a Western cartoon art style, early-game simulation, construction mechanics, and a variety of user-acquisition mini-games, Tiles Survive! delivers a classic casual SLG experience.
According to SocialPeta, Tiles Survive! accumulated nearly 11,000 deduplicated ad creatives in August. The specific iOS advertising details are as follows:
- The game launched its advertising campaign on November 18, 2024, and has been running for 186 days with cumulative creatives.
- In the past 30 days, the daily peak of creatives reached 3,110 on August 29.
- Video ads constituted approximately 88.76% of the creatives over the past 30 days, with the majority in a vertical 720×1280 format.
- In terms of ad languages, English and Traditional Chinese accounted for about 70%, with small proportions of Spanish, Russian, and German.
In terms of mini game, Tiles Survive! mainly focused on Gold Miner and Territory-capturing mechanics, while also incorporating thematic elements such as stone crushing, oil drilling, and garbage recycling.
Additionally, about 2 seconds of live-action demonstration were added at the beginning of the creatives. The gameplay showcases were largely concentrated on early-stage simulation and construction features, highlighting a survival experience of building life from scratch in the wilderness.
Estimated Impressions: 300k Campaign Duration: 29 days
Estimated Impressions: 270k Campaign Duration: 30 days
Beyond standard UA creatives, Tiles Survive! also leaned on emotional storytelling and AI-generated video content, with messages like “crafted with heart,” “for passion, not profit,” and “bringing our game to the world.” The AI videos showcase beautifully detailed 2D and 3D shelter designs.
Ragnarok Online Strikes Again with a New Idle RPG
The Ragnarok IP, known for releasing at least four mobile titles annually, has returned with a newly revamped “faithful-to-the-original” fantasy idle RPG. Published by GRAVITY on August 27, the game is currently available only in Korea. It debuted at #5 on Korea’s App Store free games chart, slipped to the Top 10 during its first week, and subsequently dropped to around #200.
According to SocialPeta, the game had approximately 8,800 deduplicated ad creatives across iOS and Android in August. The specific iOS advertising details are as follows:
- The game officially started advertising on July 17, 2025, with a total of 53 days of deduplicated ad creatives.
- Within the past 30 days, the daily advertising peaked at 1,640 deduplicated ad creatives on August 15.
- Among advertising deployed in the past 30 days, image-type ads accounted for approximately 64.2%, with square 1200×1200 images deployed the most.
- In the ad copy, over 98% is in Korean, with only about 2% of English used sparingly for emphasis.
Image creatives are categorized into character showcases, class showcases, combined 2D illustrations and 3D models, as well as humorous, meme-style comics.
Top 20 Mobile Games by Revenue in August 2025
Games with surging revenue on the App Store in August are:
- Two Turkish match-three titles made the charts in August. Royal Match generated approximately $79 million in app store revenue, maintaining its strong market momentum, while Royal Kingdom earned around $25 million, reflecting a month-over-month growth of about 13.6%.
- Hybrid casual titles also performed well, with Rollic’s hit puzzle game Color BlockJam reaching roughly $11 million in August revenue.
- The Pokémon IP continued to show strength, as Pokémon GO brought in about $42 million, posting a remarkable 55.6% month-over-month increase.
Games with surging revenue on the Google Play in August are:
- Roblox, the UGC-driven sandbox platform, hit a record peak of 47.3 million concurrent users on August 23. The title generated approximately $65 million in Google Play revenue in August, reflecting a month-over-month increase of about 8.3%.
- Clash Royale, Supercell’s long-standing strategy title, continued its steady momentum with around $13 million in Google Play revenue in August, up roughly 30% month-over-month.
Top 20 Mobile Games by Downloads in August 2025
Games outstanding with downloads on the App Store in August are:
- Last Z: Survival Shooter, a new SLG title from Florere Game, recorded approximately 2 million app store downloads in August, a month-over-month increase of 122.2%, with Indian players contributing 60% of the downloads.
- Foodie Sizzle, another casual hit from ABI featuring Capybara-themed gameplay, achieved around 2 million app store downloads in August, with Japanese players accounting for 16% of the downloads. Cookingdom, a long-standing Capybara simulation title, remained popular with approximately 2 million app store downloads in August.
- Block Crush!, a Tetris-style mobile game, recorded roughly 2 million app store downloads in August, doubling month-over-month, with U.S. players contributing 32% of the downloads.
Games outstanding with downloads on the Google Play in August are:
- FPS Strike Ops, a popular offline PvP shooter mobile game, recorded approximately 10 million google play downloads in August, a month-over-month increase of 100%, with Indian players contributing 53% of the downloads.
- Monster Shooter, a monster-shooting mobile game, achieved around 8 million google play downloads in August, up 167% month-over-month, with Indian players accounting for 20% of the downloads.
The above are insights into global mobile game launches in August 2025, as well as mobile game revenue and download situations across both the App Store and Google Play. For more mobile marketing data, you can visit www.socialpeta.com.
