AppsFlyer acquires gaming and apps data analytics company devtodev

The acquisition will strengthen key products, enhance the AppsFlyer for games offering, and advances private data collaboration within AppsFlyer’s Privacy Cloud Marketplace.

AppsFlyer, a top player in marketing analysis and data tools,  announced its acquisition of devtodev, a complete data analytics solution for app and game creators.

This strategic acquisition bolsters AppsFlyer’s core offerings and marks a significant step in the development of the new AppsFlyer Privacy Cloud Marketplace. It also expands AppsFlyer’s capabilities to meet the evolving needs of modern gaming and digital businesses and serves as a natural extension of the AppsFlyer for games suite of products and resources for gaming companies.

Devtodev will be one of the pioneering analytics solutions that integrates into AppsFlyer’s Privacy Cloud Marketplace. AppsFlyer’s Data Clean Room will serve as an open and interoperable platform, and devtodev’s integration underscores AppsFlyer’s commitment to a future where businesses can seamlessly integrate third-party services and AI models from various providers while ensuring data privacy and operational efficiency.

“Devtodev’s technology, team, and expertise are a perfect match for AppsFlyer, creating a synergy that fuels not just business growth but a visionary approach to the future,” said Oren Kaniel, CEO and Co-founder of AppsFlyer. “This collaboration fosters a spirit of unity among marketing, product, and monetization teams, empowering them with a fully integrated data ecosystem.”

“Our vision at devtodev has always been to empower gaming and app developers to make the best data-driven decisions,” said Dmitry Kravtsov, Founder and CEO of devtodev. “By joining forces with AppsFlyer, we will provide developers the ability to leverage integrated data, AI, and insights to create powerful, captivating experiences that drive efficient business growth.”

Founded in 2014, devtodev helps developers analyze their games and apps and delivers data-driven insights for optimizing user retention, maximizing conversions, and creating personalized experiences. The synergy between AppsFlyer and devtodev technologies unifies the entire customer data set into one robust measurement and data analytics platform, creating an array of powerful tools, insights, and experiences to enhance the user lifecycle and accelerate business growth.

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