Browsing Category
Articles
170 posts
Mobidictum articles provide in-depth information and insight into the gaming industry. You can read articles, reviews, interviews, columns and special dossiers to explore the history, trends, issues, opportunities and future of the gaming industry.
In-game advertising: The good, the bad, and the marketing impact
In-game advertising, if done right, can be a win-win for both developers and players. Discover how.
Decoding generational gaming: Understanding Millennial, Gen Z, and Gen Alpha players
From pioneers to digital natives, this article delves into the distinct gaming habits of Millennials, Gen Z, and Gen Alpha, offering insights for marketers to effectively engage each generation.
How to regularly get featured in app stores
In this article, Liza Savenkova, Head of Business Development at ZİMAD, explores the intriguing world of successful app featuring and discovers the key strategies to consistently secure positions in-store selections. Written in a casual tone and enriched with personal, professional experience, the piece draws from the company's extensive experience with its flagship project, Magic Jigsaw Puzzles, and its collaborations with various platforms. Delving into the challenges and the significance of featuring effective communication with app stores, the article provides valuable insights for developers seeking to maximize their app's visibility and reach. Embark on this journey of discovery and unveil the untapped potential of app store promotions.
Get more game players: A look at social media strategies
Learn how to use social media effectively for mobile game promotion.
Web sales for mobile games: the new trend that raises revenue
Xsolla Web Shop leverages promotion, retention, and engagement mechanics to help game developers monetize users in the most personalized way possible.
Leveraging contextual ad targeting for mobile game user acquisition
Contextual ad targeting is making waves in the mobile gaming sphere, becoming more crucial than ever before. Curious to know why?