How to conduct a cohort analysis to increase your game’s retention rate
Learn how cohort analysis boosts retention rates in mobile gaming and helps
Author: Aysu Ayık
A marketer and storyteller with a data-driven mindset. Listens to Led Zeppelin, plays the piano and dances to ABBA frequently.
6 effective strategies for utilizing AI in mobile game user acquisition and monetization
Find out how the mobile gaming industry benefits from AI’s capabilities in
Beyond the game: ethical AI in gaming
Explore the opportunities, challenges, and recommended guidelines surrounding the ethical use of
Boosting game success with user-generated content
Explore the use of user-generated content (UGC) in game promotion, with the
A 5-step strategy for mobile gaming user acquisition with influencer marketing
Influencer marketing can elevate mobile game user acquisition, but how?
Apple Search Ads for mobile game user acquisition: Advantages, challenges, and best practices
Find out how to use Apple Search Ads effectively for user acquisition