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Author: Aysu Ayık

Games Industry Network | Türkiye, Europe, MENA & Asia > Articles by: Aysu Ayık

Author: Aysu Ayık

A marketer and storyteller with a data-driven mindset. Listens to Led Zeppelin, plays the piano and dances to ABBA frequently.
man looking for incredible ways to increase revenue on laptop Articles

Understanding and reducing churn in mobile gaming

Learn why users stop playing mobile games and how you can retain

Apple app store on tablet and other Apple hardware Articles

Understanding the role of ASO in mobile game success

For mobile game developers, App Store Optimization (ASO) isn't just beneficial -

connected tv with a tv remote control Articles

Unlocking mobile game user acquisition victory with CTV advertising

Discover how Connected TV (CTV) can enhance user acquisition for mobile games,

man playing a mobile game Articles

Leveraging engagement with 7 popular in-game advertising types

This article will delve into seven of the most popular in-game advertising

graphs and charts, notebook and a laptop on a table Articles

Harnessing the power of Marketing Mix Modeling for mobile gaming user acquisition

Find out what MMM is and how it can be harnessed to

NVIDIA real-time AI generated NPC standing News

NVIDIA unveils ACE: Transforming gaming with real-time interactive AI characters

NVIDIA's latest groundbreaking innovation in real-time artificial intelligence (AI) technology, NVIDIA ACE

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June 23, 2026
AppsFlyer secures investment from Moloco, Google,
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June 22, 2026
Micro-Horror games in Vietnam (Part II):
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June 19, 2026
Voodoo’s new “Big Three” signals its

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