Beyond the myth: Strategic in-game advertising as a core growth engine
Franco Spina analyzes the misconceptions surrounding in-game advertising and outlines how strategic,
Author: Guest Author
The game behind the game: Saudi Arabia’s bold bet on the future of sports and fandom
Omar H. Téllez, who helped build Niantic, Moovit, and Synchronoss into billion-dollar
Marketing Effectiveness Vol. 1: Building my own incrementality analysis in R
InnoGames’ Senior Performance Marketing Manager, Deniz Kekeç, explains how she created an
An industry stuck between creativity and capital – Insights from Gamescom by Adam Smart
Adam Smart, Director of Product Gaming at AppsFlyer, shared his thoughts with
How ‘Loyalty Design’ fuels long-term growth for mobile games
Alex Galasso, VP of Product at Mistplay, discusses today’s holistic game design
Rewards in games… has your studio missed the boat?
Offering real-world rewards has propelled the success of many great mobile games.