How ‘Loyalty Design’ fuels long-term growth for mobile games
Alex Galasso, VP of Product at Mistplay, discusses today’s holistic game design approach, with examples of how loyalty…
Rewards in games… has your studio missed the boat?
Offering real-world rewards has propelled the success of many great mobile games. But is it too late to…
Getting ready for ChinaJoy 2025: Advice from Vadim Andreev, CEO & Co-Founder of Rokky
Vadim Andreev, CEO & Co-Founder of Rokky, has shared his crucial tips with us for those preparing for…
Rewarded UA is a strategic advantage – If you treat it that way
Çaglar Eger, CEO of Exmox, shares his insights on why rewarded user acquisition should be approached as a true partnership, unlocking its full potential as a strategic advantage.
When should you consider selling your mobile game?
Yana Vesnina, M&A Specialist at ZiMAD, explains how to tell when selling your mobile game is a smart strategic move and not a mark of failure.
How players’ appetite for rewards is reinventing the monetisation dynamic
With a rich digital advertising and performance marketing background, including leadership roles at ironSource and Tapjoy, Igor Melniks, SVP of Business…
