Another milestone for CrazyLabs, the casual and hyper-casual mobile game developer and publisher. The company announced it has crossed 5 billion mobile game downloads on the Nasdaq Times Square billboard in NYC. CrazyLabs generated 1.2 billion downloads in 2021 alone and has well over 200 million unique monthly users.
With the ongoing success of popular titles like “Tie Dye” (140M downloads), “Phone Case DIY” (145M downloads) and “Run Sausage Run” (150M downloads), and blockbuster titles like “Miraculous Ladybug & Cat Noir” (160M downloads) and “Super Stylist” (100M downloads), CrazyLabs continues to rule the charts and hearts of mobile game players all over the world.
CrazyLabs’ also revealed its new and upcoming casual game titles, scheduled for launch in 2022: first, the new game “Once Upon A Match”, a free fairytale Match-3 puzzle adventure game that will take players into a fantasy realm. Second, the new: “Ladybug Bubble Shooter”, which will offer a fresh gameplay experience, enabling players to continue following the adventures of the Miraculous Ladybug™, Cat Noir™, and the rest of the popular characters from the hit TV series.
CrazyLabs revealed that during 2021, its hyper-casual lab received over 12,000 concepts, pitches, and prototypes and tested over 2,500 games. The company increased the number of partners significantly and worked with 500 studios and indie teams to create new top-notch hyper-casual titles such as “DIY Makeup” (65M downloads) and Hair Dye (55M downloads). In 2022 the hyper-casual lab expects to see even more growth along the entire funnel, with more studios, more prototypes, and many more successful titles.
Sagi Schliesser, CEO and Founder of CrazyLabs said:
“With over 5 billion downloads, CrazyLabs offers its 200+ million monthly active users exactly what they’re after: fun, free-to-play casual and hyper-casual games that are constantly upgraded with fresh new content. We provide players with the biggest and most popular variety of mobile games, and in 2022 this variety will become even bigger with our new Puzzle RPG games.”
