This ambitious project aims to create a new gaming ecosystem that seamlessly merges Disney’s brands, including Disney, Pixar, Marvel, Star Wars, Avatar, and more, with the immersive world of Fortnite. Utilizing the Unreal Engine, the partnership intends to offer players diverse opportunities to engage with beloved characters, stories, and experiences. As part of the collaboration, Disney will invest $1.5 billion to acquire an equity stake in Epic Games, pending regulatory approvals.
Robert A. Iger, CEO of The Walt Disney Company, expressed enthusiasm for the collaboration, citing it as Disney’s most significant step into gaming. He anticipates this venture will unlock new avenues for growth and expansion, providing fans with groundbreaking ways to interact with Disney’s rich tapestry of stories and worlds.
Tim Sweeney, CEO and Founder of Epic Games, highlighted Disney’s early support for integrating its properties into Fortnite. He emphasized the potential of this collaboration to forge a cohesive and interconnected community across Disney and Fortnite platforms.
Josh D’Amaro, Chairman of Disney Experiences, underscored the transformative potential of this partnership, emphasizing Epic Games’ technological prowess and Fortnite’s open ecosystem in reaching and engaging audiences globally.
The collaboration builds upon the longstanding relationship between Disney and Epic Games, which has seen successful collaborations in Fortnite, including themed events and content integrations. Unreal Engine, developed by Epic Games, has been instrumental across various Disney projects, from video game development to cinematic editing and theme park attractions. This venture reflects Disney’s aim to leverage its extensive portfolio of franchises to deliver compelling gaming experiences.