Earn Alliance, a Web3 game aggregator and discovery platform, has announced the appointment of Jeff Drobick, former CEO of Tapjoy, as its Chief Operating Officer (COO). This strategic move reflects a growing trend in the Web3 gaming space: the need for solid user acquisition and game discovery, mirroring similar challenges faced by the early mobile and VR gaming markets.
Using Expertise for Growth
Drobick brings extensive experience in mobile gaming engagement services, particularly his success at Tapjoy, a pioneer in reward-based advertising. His expertise is expected to be instrumental in furthering Earn Alliance’s mission to transform the gaming sector through blockchain technology.
- The Tapjoy Legacy: Tapjoy’s reward-based engagement model, now referred to as “questing” in the Web3 world, proved highly successful in free-to-play gaming, generating significant revenue and user adoption. This approach resonates with Earn Alliance’s vision of a transparent and rewarding ecosystem built on blockchain.
- Shared Vision: Earn Alliance CEO, Joseph Cooper, has long admired Tapjoy’s success and sees Drobick’s appointment as a strong endorsement of the company’s potential to lead the Web3 gaming revolution. Cooper believes that Drobick’s understanding of user engagement will be crucial as Earn Alliance continues its rapid growth.
The Discovery Challenge
Drobick’s initial focus will be employing his experience and network within the traditional gaming industry to introduce Earn Alliance’s capabilities and expand the business.
- User Acquisition and Retention: Web3 game developers face similar challenges to their Web2 counterparts – attracting and retaining users. Earn Alliance offers a competitive, cost-effective model that incentivizes gamers to stay engaged through its reward-based ecosystem.
- Building on Success: The recent launch of Ally Pass has already demonstrated the platform’s effectiveness, resulting in a 23% increase in users and a 226% increase in new user sign-ups. Earn Alliance’s growing user base and social media presence further validate its approach.
From Web2 Insights to Web3 Innovation
Drobick’s transition to Web3 comes from his recognition of its potential to enhance gaming economies and user engagement.
- Beyond DeFi: Drobick sees blockchain technology as more than just Decentralized Finance (DeFi); it’s a powerful tool for empowering game developers and creating more virtual economies in games.
- Trade in-game assets & NFT: The ability to trade in-game assets and use fungible tokens across different platforms presents exciting opportunities for both developers and players.
Focusing on Fundamentals
Despite the volatility of the cryptocurrency market, Drobick highlights the importance of focusing on the technology and its potential to improve the gaming experience. Drobick believes that blockchain can enhance various aspects of gaming, from core gameplay to user interface and user experience (UI/UX).
He also acknowledges the current complexities of the Web3 environment, particularly regarding wallets and blockchains, but sees a trend towards simplification that will make it easier for users to engage with Web3 games.
Web3 Games Path to Mass Adoption
Drobick is confident that Web3 games will eventually reach the mass market. His immediate goals include expanding Earn Alliance’s product offerings and building a roadmap for future development. Drobick believes that collaboration and a focus on user experience will be crucial in driving the adoption of Web3 games. By bringing together the best of Web2 and Web3, Earn Alliance is poised to play a leading role in shaping the future of gaming.
The key to success lies in connecting gamers with high-quality games that offer engaging experiences. Earn Alliance’s platform aims to achieve this by providing a curated selection of games and incentivizing user participation.
