Epic Games and Ralph Lauren announced a collaboration for a new digital apparel and accessory collection that will appear in Fortnite. The set will be made available via the Fortnite Item Store and as physical apparel that will be based on the digital collection.
Epic stated that Ralph Lauren’s “1992 Stadium” collection gave the inspiration for the new digital Polo Stadium Collection Set. A variety of outfits and gear are featured, such as coats, back bling, pickaxes, and gliders.
President at Epic Games, Adam Sussman, has shared his excitement about the collaboration with Ralph Lauren:
“Authentically expressing yourself is core to the player experience inside Fortnite. Ralph Lauren’s iconic ‘Polo’ design history, together with the powerful versatility of Unreal Engine and the unmistakable style of Fortnite, have resulted in an inspired campaign and timeless looks that Fortnite players worldwide are sure to love.”
David Lauren, Ralph Lauren’s Chief Branding and Innovation Officer, also commented on the partnership:
“Ralph Lauren has always designed dreams and created new worlds. Today, our collaboration with Fortnite will deliver a groundbreaking experience to a new community of next-generation players and consumers. Our partnership represents a completely fresh take on the Ralph Lauren brand, designing for the metaverse first, that is thoroughly focused on the future. We are excited to continue to lead digital exploration, building on our decades-long track record of pioneering innovation.”
Ralph Lauren has also mentioned a Twitch Livestream Launch Event, which will have a three-hour duration that will see viewers interact with top gamers, influencers, and other celebrities. The event will take place on November 3.
A tournament will be named after Ralph Lauren as well. On November 4, the companies will launch The Polo Stadium Cup, a global player tournament in Fortnite.
The physical capsule collection will be available on the official Ralph Lauren website on November 2, and the digital set will come out on November 5 on the Fortnite Item Store.