Flexion almost prints money out of Fingersoft’s popular game

Flexion expands the reach of Fingersoft’s Hill Climb Racing and Hill Climb Racing 2, launching on multiple app stores.
flexion and fingersoft logos over hill climb racing 2 title screen.

The combined lifetime installations of Hill Climb Racing and Hill Climb Racing 2 have surpassed two billion, generating over €180 million in net revenue across mainstream mobile platforms, indicating the games’ established popularity.

Games marketing company Flexion has launched Hill Climb Racing 2, a popular game Fingersoft developed, on alternative app stores, Amazon Appstore, ONE store, Samsung Galaxy Store, and Huawei AppGallery, further increasing the game’s revenue and reach.

Flexion’s distribution services contribute to increased revenue and attract new players from alternative app stores through monetization strategies, platform partnerships, and user acquisition initiatives.

Jens Lauritzson, CEO of Flexion stated: 

“We announced our partnership with Fingersoft a few months ago, so we’re pleased to have successfully launched the first game. Flexion has consistently achieved approximately 10% additional revenue for the Android games it distributes.”

The collaboration with Flexion offers an opportunity to enhance brand visibility and product recognition for Fingersoft and expand its user base beyond existing distribution channels.

Hill Climb Racing and Hill Climb Racing 2 are physics-based driving games that present players with engaging hill-climbing environments featuring various vehicles. Both titles are free to play and enjoy significant popularity among players. Hill Climb Racing amassed over 100 million downloads in its first year of release in 2012, while Hill Climb Racing 2 holds the title of the highest-grossing arcade racing game on Google Play.

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