CD Projekt Red (CDPR), the Polish developer behind Cyberpunk 2077, has spent over $120 million on patches and downloadable content (DLC) to address issues and enhance the game’s overall image. The investment follows the game’s troubled launch, marred by technical glitches and criticisms of storytelling and gameplay design.
The total cost of Cyberpunk 2077’s production and marketing is estimated to be more than $400 million, making it potentially the most expensive video game ever released. CDPR has continued substantial spending post-launch, leading to notable improvements such as the well-regarded 2.0 patch, the introduction of the Edgerunners anime, and the successful Phantom Liberty DLC.
CD Projekt Red revealed critical financial details in a recent presentation to investors. The breakdown of the $120 million investment includes approximately $40-41 million dedicated to console work post-launch and developing the 2.0 update and $85-86 million allocated to creating and promoting the Phantom Liberty DLC.
Despite the rocky start, CDPR reported selling 25 million copies of Cyberpunk 2077 since its 2020 launch, and the Phantom Liberty DLC achieved 3 million sales in its first week. The success of the game, both commercially and critically, contrasts sharply with its initial reception.
CD Projekt Red, however, has expressed its decision not to expand further on Cyberpunk 2077. Instead, the company is directing its efforts toward future projects and adopting the Unreal Engine to replace its in-house RED engine. This strategic shift aims to cut costs and increase development flexibility. The company’s CEO, Adam Kiciński, emphasized that CDPR remains committed to future releases and developing its next project, “Project Orion.”
Despite its troubled launch, the decision to continue supporting and enhancing Cyberpunk 2077 reflects CD Projekt Red’s dedication to the game’s long-term success. The move aligns with a broader industry trend where developers address launch issues and transform games post-release, as witnessed with titles like No Man’s Sky.
Despite challenges, CDPR’s commitment to Cyberpunk 2077 is attributed to its status as a publicly traded company with over 1,200 employees. The developer aims to rectify the game’s flaws and build a sustained legacy for its flagship title. The ongoing success of Cyberpunk 2077 financially and critically has played a crucial role in shaping CD Projekt Red’s narrative, with the company demonstrating resilience and adaptability in the face of initial setbacks.
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