Amsterdam-based video game developer and publisher, MY.GAMES announced the opening of a new regional hub in Abu Dhabi in partnership with AD Gaming, a local gaming organization. The Middle East and North Africa (MENA) region’s game industry is among the world’s top five fastest-growing game markets, according to NewZoo. MY.GAMES will expand into this significant market with this move.
As a prominent European video game publisher and developer with over a dozen development studios and a global team, the company specializes in developing games for mobile, PC, and console platforms. The company’s notable titles include War Robots, Hustle Castle, Rush Royale, and Left to Survive.
Close to 100 million gamers from the MENA region are registered users of MY. GAMES’ titles. By establishing the regional hub in Abu Dhabi, MY.GAMES will more closely interact with the local game community and trends, taking advantage of the expertise of the regional team.
Director of Strategic Initiatives and Business Development at AD Gaming James Hartt commented:
“MY. GAMES’ selection of Abu Dhabi as their base in the rapidly growing MENA game market further demonstrates the thriving gaming ecosystem developed by AD Gaming. This move contributes to the continuous growth of our industry, and we take pride in welcoming MY.GAMES and supporting them in their next endeavors.”
Vladimir Nikolsky, CEO of MY.GAMES expressed enthusiasm about establishing their regional hub in Abu Dhabi, citing the city’s strategic location and flourishing gaming ecosystem. Abu Dhabi will become a gateway for MY.GAMES to the rapidly expanding MENA market and to collaborate with local partners and the community.
Alexander Chachava, owner of MY.GAMES, highlighted the Middle East as a vibrant market brimming with opportunities and acknowledged the region’s talented and ambitious game community.
With 90% of its workforce operating worldwide, MY.GAMES prioritizes access to regional hubs. The company also plans to recruit and train local game developers, creating over a hundred job opportunities in the next five years. Furthermore, MY.GAMES intends to launch internship programs in collaboration with local partners, supporting the next generation of game development talent.