In the quickly growing mobile gaming world, grabbing users’ attention is an ongoing challenge. AppsFlyer acknowledges the tough three years in mobile app marketing and wants to help by highlighting the best platforms for partnerships. Analyzing 11.5 billion installs, the Index reveals Gamelight’s significant power in the mobile games marketing sector.
Founded in 2022, the AI-driven platform Gamelight has quickly made a mark. In the AF Index, the platform ranks as high as 3rd behind giants like Google and Meta in certain categories. This great performance positions Gamelight as a leader, outperforming industry heavyweights like AppLovin, ironSource, Unity, and TikTok.
“We have grown massively in the last months, which is not even reflected on the Index yet. Our current scale and quality are huge.” – Günay Aliyeva, Co-founder of Gamelight, express.
Behind Gamelight’s Success
At the core of Gamelight’s success lies its revolutionary AI algorithm, a game-changer in mobile game marketing. This algorithm analyzes user behavior and demographic data meticulously, pinpointing those most likely to engage with Gamelight’s partners’ games. Utilizing advanced machine learning algorithms, Gamelight is able to optimize partner campaigns and exceed ROAS targets.
To further enrich the understanding, Gamelight integrates demographic data, such as age, gender, and location, into the analysis. This comprehensive understanding of gaming preferences allows the platform to create personalized user profiles.
Additionally, the platform excels at identifying behavioral patterns among players. This invaluable insight helps enhance user engagement and retention, fueling Gamelight’s algorithms to optimize user experiences and drive longer play sessions.
The Future of the Platform
Gamelight’s platform has previously received recognition, earning the “Best AI Tool” at the renowned dottCom awards. They also received two Platinum dotComm awards, one for their exceptional Data Gathering and Implementation Campaign and another for their outstanding Digital Advertising Campaign.
Furthermore, Gamelight recently won the prestigious Digiday Technology Award in a highly competitive category of Best Mobile Marketing Platform, outperforming tough competitors like AppsFlyer, Liftoff, PLAYSTUDIOS, AdTheorent, and Adjust. This accomplishment firmly establishes Gamelight as a leading force in the world of mobile marketing.
The Co-Founder Florian Elmies adds about the future of Gamelight: The upcoming projects that we are working on will revolutionize mobile advertising as a whole – making it more fun for users & more lucrative for advertisers. I am talking about completely new things that have not been seen before.
