SocialPeta sorted out the top 20 global mobile games by advertising. In addition to the overall rankings for mobile game advertising across all genres, it also has introduced new rankings for popular sub-genres such as Simulation Games, Casual Games, and Strategy Games, hoping to assist more people in the mobile game industry who are trying to understand the changing trends of the global mobile market.

The overall performance of global mobile games in February:

The Mushroom Hero has launched its Western version, with “Legend of Mushroom” aggressively advertising 11,000 materials.
Fat Goose Gym expands to Japan, using pelvic floor exercises to attract players.
StarUnion takes on the animal SLG again, focusing on an ocean theme to merge into a great white shark.

Top 20 Mobile Games by Advertising in January 2024

4399’s Mushroom Hero re-enters the North American and European markets.

Published by 4399 Game, the idle and unboxing game (Adventure Combat)successively launched the Traditional Chinese version(Legend of the Mushroom), the Korean version (버섯커 키우기), and the Japanese version (キノコ伝説：勇者と魔法のランプ). It is set to release the international version (Legend of Mushroom) in the North American and European markets on March 9th. According to SocialPeta,(Legend of Mushroom)accumulated a total of 32 days of ad creatives, with nearly 11,000 unique creatives deployed in February alone. The specifics of the iOS advertising are as follows:

Materials were deployed in a total of 24 regions, with the primary focus on the United States, Canada, and Spain.
Video materials shorter than 30 seconds accounted for 53.86% of the total.
The majority of the video materials were in landscape format, 1280×720, accounting for approximately 32.87%.
In the last 30 days, image materials constituted up to 71.4% of the deployed materials.
The majority of the image materials were square, 1080×1080, accounting for about 75.61%.

Unlike other versions of (Legend of Mushroom) which predominantly feature vertical native video creatives, “Legend of Mushroom” instead has a greater proportion of horizontal video materials. The content of these materials continues to focus on the charming mushroom characters + underdog comeback + meme playfulness + captivating unboxing elements. The adorable and varied animal forms of the mushroom characters complement the whimsical weapon designs and gentle BGM remarkably well.

Top 20 Simulation Games by Advertising in February 2024

Mini-Game: Pipe Connection Puzzles

Published by FlyBird Casual Games, the simulation mobile game (Adventure Island Merge: Save) was officially released on January 20, 2023. According to SocialPeta, (Adventure Island Merge: Save) has advertised 410 days, with approximately 4,200 materials in February alone. The specific details for the Android platform are as follows:

Creatives were advertised in a total of 52 regions, with a primary focus on the United States, Mexico, and Portugal.
Video materials shorter than 30 seconds accounted for 80.8% of the total.
The majority of the video materials were in portrait format, 720×1280, accounting for approximately 68.07%.
In the last 30 days, image materials constituted only 1.1% of the deployed materials.
The majority of the image materials were in landscape format, 600×314, accounting for about 54.55%.

Since adding the ASMR suffix to the game’s name in November 2023 and changing the game’s ICON to feature elements of the pipe connection mini-game in February 2024, (Adventure Island Merge) has always been a devoted proponent of leveraging mini-game elements for user acquisition. According to SocialPeta, recent creatives have primarily focused on beautiful women/animal elements combined with pipe connection mini-games and intentional failures, supplemented by yogurt-making and io competitive gameplay elements. The overall atmosphere of the creatives is quirky and humorous, with the BGM often consisting of slightly irritating TikTok comedic sound effects designed to engage players’ desire for a turnaround.

Top 20 Mobile Casual Games by Advertising in February 2024

Management mobile games show a keen interest in utilizing pelvic floor exercise themes in advertising.

Published by Qingci Games, the management and development mobile game (Fat Goose Gym) launched its Japanese version (ぽちゃガチョ！) on January 19, 2024. According to SocialPeta, (ぽちゃガチョ！)accumulated creatives for 47 days, with approximately 4,000 creatives advertised in February alone. The specifics of the iOS deployment are as follows:

Video creatives shorter than 30 seconds accounted for 74.6% of the total.
The majority of the video materials were in portrait format, 720×1280, accounting for about 51.13%.
In the last 30 days, image materials constituted approximately 46.2% of the deployed materials.
The majority of the image materials were square, 1080×1080, accounting for about 73.72%.

According to SocialPeta, the most popular creatives for (ぽちゃガチョ！) in February was a chibi (Q-version) animation video showcasing buttock muscle tightening and relaxation exercises. This creative not only aligns with the game’s gym theme but also taps into the current health anxieties of young people. After all, no matter the nationality, internet users who stumble upon a 30-second video on pelvic floor exercises or abdominal training are likely to follow along with the relaxation exercises demonstrated in the video.

Top 20 Global Strategy Mobile Game by Advertising in February 2024

A strategy game akin to 《Twenty Thousand Leagues Under the Sea》

The ocean animal-themed strategy simulation mobile game (World of Water: Great Journey), published by StarUnion, was officially released on January 24, 2024. According to SocialPeta (World of Water), there was a cumulative creative deployment period of 62 days, with approximately 2,000 pieces of material deployed in February alone. The specific deployment situation on the iOS platform is as follows:

Materials were deployed in 51 regions, primarily focusing on Germany, the United States, and Indonesia.
Video materials shorter than 30 seconds accounted for 47.8% of the total.
The majority of the video materials were square, 720×720, accounting for approximately 69.21%.
In the last 30 days, the proportion of materials that were images was about 24.94%.
The majority of the image materials deployed were square, 1080×1080, accounting for approximately 38.18%.

According to SocialPeta, the marketing strategy for (World of Water)continues to employ the traditional SLG tactics of survival of the fittest + intentional failure + monster synthesis + triumphant comeback. The rich diversity of marine life adds more fun and interest to the game and its synthesis mechanics, more effectively whetting players’ appetites. Additionally, using the ocean as a backdrop further accentuates the significant size differences among the creatures.

The above is the latest release from SocialPeta, including the January 2024 Global Mobile Game Rankings, as well as the Top 20 Rankings for Simulation Games, Casual Games, and Strategy Games in terms of advertising. For more mobile marketing data, please visit www.socialpeta.com.

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