Fugo is a renowned gaming company based in Istanbul, Turkiye, known for its flagship products, Words of Wonders: Crossword and Solitaire Sunday: Card Game, which have achieved remarkable success in the global market.
Since October 2022, Fugo has collaborated with BIGO Ads, a leading advertising platform that offers advanced advertising and monetization solutions, helping clients reach targeted users and effectively increase product revenue.
With the BIGO Ads collaboration, the team behind WoW and Solitaire Sunday has enhanced its advertising revenue through customized monetization strategies, further solidifying its leading position in the global mobile gaming industry.
The Global Expansion Journey of A Gaming Giant
Words of Wonders has surpassed 390 million downloads worldwide and topped bestseller charts in multiple countries, allowing the company to rank among the top game companies around the world.
Despite its global success, Fugo faced challenges in user growth and advertising monetization. In a fiercely competitive market, Fugo needed to attract high-quality users while enhancing advertising revenue to maintain its leading position worldwide.
Unleashing Growth Potential: Implementing Tailored Monetization Strategies
Through formats like interstitial ads, rewarded videos, and banners, BIGO Ads has helped Fugo achieve significant revenue growth in several key markets, including the United States, Latin America, India, and Indonesia. The advertising fill rate for Words of Wonders: Crossword peaked at 10%, with a maximum eCPM of $25.
“BIGO Ads has been a strong supporter of our revenue growth.Their data-driven strategies and expertise have helped us achieve our targets, increasing our monetization revenue while addressing our concerns about user experience. Our close communication on strategies and ad formats has led to satisfying results. We look forward to continuing our partnership!”
Fugo Marketing Team
“We are grateful to partner with an outstanding game developer like Fugo. The innovative spirit of the Fugo team is inspiring, and we look forward to further supporting their user growth in the future.”
BIGO Ads Team
Reach out to BIGO Ads for a tailored advertising strategy plan.
